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Man successfully sues Brewdog for £1,000 after being told beer was only on sale to women

Telegraph Reporters
The Pink IPA was released as part of a 'satirical' campaign against the gender pay gap - Publicity Picture

A drinker won a discrimination case against a popular brewery after he was stopped from buying its women-only beer.

Brewdog last year offered discounts on a “pink” craft ale to anyone identifying as female at its bars, as part of a campaign to highlight the gender pay gap.

However, the “satirical” initiative backfired when a male customer at a branch in Cardiff decided to launch legal action after being told he could not order the drink.

Thomas Bower, 27, said he “felt forced to identify as a female” to convince bar staff to serve him the £4 Pink IPA rather than the £5 Punk IPA in March 2018.

The software engineer complained to Brewdog but was told his treatment did not amount to discrimination - prompting him to sue the brewery in a small claims court.

He was awarded £1,000 after a judge agreed he had been unfairly treated because of his gender.

Thomas Bower was awarded £1,000 in damages

District Judge Marshall Phillips, sitting at the Civil Justice Centre in Cardiff, said in his judgment: “It is clear that in this case the claimant has been directly discriminated against by the defendant because of his sex.

"The fact that by identifying as female he was still able to purchase a Pink IPA, makes no difference.

"I accept what Dr Bower says, namely that identifying as female was the only way he could purchase a Pink IPA at a cost of £4."

Brewdog argued it had not discriminated against Dr Bower because he had identified as female and was allowed to purchase the drink.

Dr Bower, who represented himself in court, said he did not want to profit from the case and donated his money to charity.

He said: "After taking into account my costs, I donated equal amounts of this award to the Young Women's Trust, which aims to help women negotiate for better pay, and the Campaign Against Living Miserably, which runs a male suicide prevention line, among other things."

Brewdog did not reply to a request for comment.