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Drinks Americas' Consumer Beverage Consulting Division Launches Chili Devil(TM) Beer in the United States

LOS ANGELES, CA--(Marketwired - Jul 23, 2013) - Drinks Americas Holdings, LTD. ( PINKSHEETS : DKAM ), leading developer and marketer of alcoholic beverages, announced today the launch of Chili Devil™ Beer in the United States. With Drinks Americas Consumer Beverage Consulting Division's successful launch of the 'Day of the Dead' line of beers, the company is harnessing that momentum for the launch of Chili Devil Beer™. Designed to forge national relationships with beer distributing companies and launch them in the US market, Drinks Americas' Consumer Beverage Consulting Division is thrilled to add this legendary beer -- each bottle of which contains a Serrano chili -- to its portfolio.

"Chili Devil Beer™ is one of those products that consumers will get excited about, due to its uniqueness, distinctive flavor, and striking and devilish label design," says Timothy J. Owens, CEO. "It will also be a winner among restaurants and bars looking for that new import from Mexico to round out the existing beer offerings. With a chili in every bottle, it's a novel concept that people won't be able to resist."

Chili Devil Beer™ is a pale golden brew with a pleasant chili kick and subtle chili aroma. The medium-bodied beer features a light bitter finish, plus great body and carbonation.

About Drinks Americas
Located in Los Angeles, Drinks Americas brokers fine imported beers and for distribution in the United States, including Rio Bravo Beers, Crazy Pig Mexican Ale, Mexicali Beers, and Chili Devil Beer. Drinks Americas' new Consumer Consulting Division helps companies forge national and global strategic relationships.