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New Dunkin' Brands Outlet in Georgia

Zacks Equity Research

Dunkin Donuts, a part of Dunkin' Brands Group, Inc. (DNKN), is opening its new outlet in Decatur in DeKalb County, GA. Located at Wesley Chapel Rd, Decatur, this new outlet will be the seventh opening in collaboration with local franchisee Salman Badruddin. Dunkin Donuts intends to capitalize on this franchisee’s extensive knowledge of the local market to expand its delicious food, beverages and other offerings in the region.

The restaurateur has been actively expanding its domestic portfolio and intends to double it in the next 20 years. In the past few years, the restaurateur has signed several single and multi-unit development agreements with franchisees in order to seize growth opportunities and cater to consumer needs in individual markets.

In March this year, the company signed a multi-unit store development agreement with its franchisee Sizzling Donuts, LLC, to open 46 new restaurants throughout the greater Sacramento metro area and surrounding cities of Stockton, Modesto, Tracy, Manteca, Placerville and Davis, CA.

To cater to various market-specific needs, Dunkin’ Brands has been strengthening its product portfolio with significant innovation in coffee, and refreshments and enhancing its core food offerings. In keeping with its push toward menu innovation, Dunkin’ Donuts recently collaborated with Just Born Quality Confections to introduce the Peeps Donuts. The donuts will be available throughout the Easter season. It also recently teamed up with its sister brand Baskin-Robbins to serve iced coffees.

Dunkin’ Brands carries a Zacks Rank #3 (Hold).

Some better-ranked stocks worth considering in the restaurant industry include Ignite Restaurant Group, Inc. (IRG), The Wendy's Company (WEN), and Jack in the Box Inc. (JACK). All these stocks sport a Zacks Rank #1 (Strong Buy).


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