Dunkin' Donuts is giving away samples of its new summer drink on Friday.
Earlier in May, the coffee-and-donut chain launched Frozen Coffee, a blended beverage replacing the chain's cult favorite Coffee Coolatta.
To drum up excitement for the drink, Dunkin' Donuts will offer samples of the beverage on Friday, May 19, from 10 a.m. to 2 p.m., while supplies last.
Dunkin' Donuts swapped the Coffee Coolatta for the Frozen Coffee because the Coolatta wasn't up to the chain's standards, executives said at the brand's media day in March.
While some saw the Coffee Coolatta as a decadent dessert — a large frozen mocha with cream packed 990 calories and 133 grams of sugar — Dunkin' Donuts is hoping they'll see the Frozen Coffee as a more nutritionally reasonable option. While a large with cream still contains 840 calories and 125 grams of sugar, the Frozen Coffee is targeting customers looking for a warm-weather caffeine fix.
However, some customers are less than enthused about the loss of the Coffee Coolatta.
The coffee coolatta is the greatest invention of the 90's. Crazy. I'm legit crying 😭😭 #SaveTheCoffeeCoolatta— ShipMasterFlex (@KidNamedShippee) March 23, 2017
"The only thing I ever go to Dunkin for is coffee coolatta. My daughter too," one customer wrote on Dunkin' Donut's Facebook page. "Tried the frozen coffee this morning. Not impressed. It's like getting an iced coffee that's too light. Won't be going back."
One customer tweeted about his disappointment with the size of Dunkin' Donuts' samples.
The swap is part of a bigger effort to emphasize more coffee-centric beverages as coffee culture increasingly becomes mainstream. Last summer, the chain launched cold-brew coffee, something that it says helped "democratize" the drink. Now the chain serves nitro cold brew in five locations, with plans to expand the test soon.
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