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Dunkin' Ushers Easter with PEEPS Donuts

Zacks Equity Research

In keeping with its push toward menu innovation for spring, Dunkin’ Donuts — part of the Dunkin' Brands Group, Inc. (DNKN) — recently collaborated with Just Born Quality Confections to introduce the PEEPS Donuts. The donuts will be available throughout the Easter season.

Dunkin’ Donuts’ recent menu innovation coincides with the Easter holidays and contains the popular Easter treat, Peeps — marshmallow candies shaped as chicks, bunnies and other animals — sold primarily in Easter baskets. Inspired by these, Dunkin’ Donuts has created a flower-shaped donut in pastel shades of pink and green with a chick-shaped Peep perched on top.

Dunkin' Donuts’ has consistently introduced seasonal innovations in the platter — an important strategy to remain afloat in the highly competition industry. In fact, Dunkin’ is continuously strengthening its product portfolio with significant innovations in coffee and refreshment, and enhancing its core food offerings.

Yesterday, this iconic coffee and donuts restaurant launched a new menu item — Iced Green Tea — apart from adding seasonal flavors to its popular freshly brewed Iced Tea. These items will be available throughout the summer.

Earlier this month, Dunkin’ teamed up with its sister brand Baskin-Robbins to serve iced coffees in different flavors. The new flavors — Cookie Dough Iced Coffee and Jamoca Almond Fudge Iced Coffee — will be available through spring and summer. Along with these, the highly popular Butter Pecan Iced Coffee has made a comeback. Last month, Dunkin’ unveiled the Eggs Benedict Breakfast Sandwich, comprising an egg, Black Forest ham and Hollandaise spread.

Dunkin' Brands currently carries a Zacks Rank #3 (Hold). Some better-ranked restaurants worth considering include Famous Dave's of America Inc. (DAVE), The Wendy's Company (WEN) and Jack in the Box Inc. (JACK). All these sport a Zacks Rank #1 (Strong Buy).

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