NEW YORK, NY--(Marketwire - March 11, 2013) - Dynamix, following the recent launch of STREAMx, its new digital video technology platform, today announced the hiring of Matthew Porreca as Director of Sales.
Dynamix's new STREAMx technology solves the problems faced by large consumers brands and their advertising agencies -- an automated way to enhance 30 and 60-second television ads with additional data and targeting info and delivering those enhanced ads across the four major screens -- PC/laptop, mobile, IPTV, and tablet devices.
"STREAMx solves the problem plaguing the industry -- how do you cost-effectively render existing TV commercials to take advantage of digital data and targeting," said Jack Cohen-Martin, co-founder and COO, Dynamix. "With the roll out of STREAMx, Dynamix is building the team that will sell and market and integrate our technology with digital agencies, video partners, and clients. Matthew Porreca will be key in achieving Dynamix's business goals this year."
Porreca joined Dynamix as Director of Sales following his work as Director, Sales, Digital Marketing Intelligence at GfK Custom Research North America, part of GfK Group, the world's fourth largest market research company. At GfK Group, Porreca worked on KN Dimestore that specialized in measuring digital ad effectiveness and real-time campaign optimization. Prior to his work with GfK, Porreca was Director, Advertising Products at Apptera which followed his work at ECast and Orbitz.
"We worked hard and long on developing STREAMx -- a product that solves the problem currently faced by almost every ad agency, 'How, do we easily and cost-effectively adapt our clients existing TV commercials to take advantage of the digital targeting and call-to-actions available online?' We're confident that with Matt Porreca, we now have the team in place to market and sell STREAMx to the digital advertising marketplace."
Founded in 2010, NYC-based Dynamix is the next evolutionary step in video advertising. Dynamix enhances in-stream video with real-time creative services, so that advertisers can efficiently maximize their video spots across all 4 screens -- online, mobile, IPTV and Tablet. Dynamix's STREAMx platform blends media assets with advertiser's data feeds and user-specific data to deliver engaging, highly relevant and localized dynamic ads in unlimited combinations. For more information visit: www.dynamix.tv.