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Earth911 Implements New Structural and Commercial Initiatives

SCOTTSDALE, AZ and FRISCO, TX--(Marketwired - Aug 6, 2013) - Infinity Resources Holdings Corp. ( OTCQB : IRHC ) today announced that a series of initiatives have been implemented intended to enhance Earth911's commercial operations while increasing efficiencies and synergies. Earth911, Inc., a subsidiary of Infinity, is the leading digital resource for content and data related to living a lower-waste lifestyle. Earth911 maintains the largest database of recycling information in the U.S. and delivers recycling-related content via electronic and social media platforms throughout organizations, municipalities and communities nationwide.

Brian Dick, CEO of Infinity and its subsidiaries, indicated that the operations of Earth911 will be consolidated over the upcoming months into the Frisco, Texas headquarters of Quest Resource Management Group, LLC, where resources can be shared between the two companies. Key employees from Earth911 and Quest -- including members of their editorial and technology teams -- will continue to work closely on the new digital and mobile initiatives.

"Aligning and streamlining the operations and assets of Earth911 with Quest creates a larger, focused and more dynamic entity. Earth911 will continue to facilitate the efforts of manufacturers, retailers and municipalities as they engage at a deeper level with consumers," says Brian Dick. "Those efforts are consistent with the core mission at Earth911 and are also consistent with the mission and strategy at Quest as we deliver unique and cost-effective systems to businesses that reduce their waste footprints, increase efficiency and boost profitability."

The restructuring and strategy changes are among the initial changes planned by Dick, who was named Chief Executive Officer of the Infinity group of companies in July 2013. "We're taking the first steps in a series of structural investments to forge a financially efficient, integrated company that delivers compelling content and innovative ideas for sustainability-conscious consumers and businesses," says Dick. "The success of Earth911 can only, in turn, benefit the sustainability initiatives of business and government entities in general and the business prospects of Quest specifically."

Earth911 has partnered with Madison/Miles Media, an award-winning, DFW-based content marketing agency, to develop and deliver content for Earth911.com across a variety of platforms, including smartphones and tablet devices. Plans for the Earth911 website include adding features that facilitate conversation among journalists, marketers, subject-matter experts, and consumers; and providing a range of topic-specific e-books, white papers, webinars, videos and e-newsletters. In addition, plans are underway to launch Earth911 mobile apps by early 2014.

"Earth911.com has successfully built a large and active audience and is in a great position to build revenue by providing its partners with creative ways to reach millions of engaged audience members through articles, videos, channel sponsorships, and other opportunities," said Dick. "By expanding its digital media and mobile platforms, we intend to make Earth911 a significant multimedia player -- the brand that consumers think of first when it comes to recycling and sustainability."

About Infinity Resources Holdings Corp.
Infinity Resources Holdings Corp. is the parent company of Earth911, Inc. and Youchange, Inc. Earth911 is the parent company of Quest Resource Management Group, LLC. Collectively, Infinity's portfolio of sustainability companies covers the full spectrum of the recycling life cycle, providing innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. (www.infinityresourcesholdingscorp.com , www.questrmg.com, www.earth911.com ).

Safe Harbor Statement
Certain statements contained in this press release may be deemed to be forward-looking statements under federal securities laws, and we intend that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements include statements regarding the company's assessment that combining the underlying organizations will help Infinity to achieve overall growth, benefitting from a simplified operating and financial structure and significant commercial synergies; the company's view that the additional scale and expertise across a broader segment of recycling and resource management spectrum will allow the company to accelerate the capture of the opportunity, creating innovative ways to reach new commercial and community markets; and the company's assessment that the combination should generate additional opportunities for growth, open new markets, and present opportunities for cost synergies and greater profitability. We caution that these statements are qualified by important factors, many of which are beyond our control, which could cause actual results to differ materially from those reflected by such forward-looking statements. Such factors include risks related to the integration of Quest and Earth911, competition in the recycling services industry, demand for our services, our ability to expand our markets, the impact of the current economic environment, and other risks detailed from time to time in our reports filed with the SEC, including our Form 10-K Report for the transition period ended December 31, 2012.