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EAST: Eastside Distilling continues to gain traction in the major accounts with nearly 28% of Albertsons stores carrying Redneck Riviera Whiskey

By Ian Gilson, PhD, CFA



In March and April 2019, Eastside Distilling (EAST) has announced several agreements with major grocery chains in the United States.

These include Albertsons (Safeway, Vons, Pavilions) where nearly 28% (606 stores) of the total store count will carry Riviera Redneck Whiskey (RRW). Albertsons is the second largest grocery company in the United States, after Kroger.

The Company also has an agreement with Kroger (Fred Meyer-QFC) in Washington State.

Overall, Eastside has signed up, through distributors, nearly 1,000 stores since March 19, 2019. Momentum tends to feed upon itself and the pull of RRW could lead to the distributors promoting other spirits from Eastside Distilling.

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