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Edited Transcript of LIVX.OQ earnings conference call or presentation 6-Aug-19 12:30pm GMT

Q1 2020 Livexlive Media Inc Earnings Call

Aug 9, 2019 (Thomson StreetEvents) -- Edited Transcript of Livexlive Media Inc earnings conference call or presentation Tuesday, August 6, 2019 at 12:30:00pm GMT

TEXT version of Transcript

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Corporate Participants

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* Dermot A. McCormack

LiveXLive Media, Inc. - President

* Michael L. Zemetra

LiveXLive Media, Inc. - CFO, Executive VP & Secretary

* Robert S. Ellin

LiveXLive Media, Inc. - Founder, CEO & Chairman

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Conference Call Participants

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* Ashok Kumar

ThinkEquity LLC, Research Division - Head of Equity Research

* Brian David Kinstlinger

Alliance Global Partners, Research Division - Head of TMT Research, MD & Senior Technology Analyst

* Jack Vander Aarde

Maxim Group LLC, Research Division - Equity Research Associate

* Jon Robert Hickman

Ladenburg Thalmann & Co. Inc., Research Division - MD of Equity Research & Special Situations Analyst

* Ronald Victor Josey

JMP Securities LLC, Research Division - MD and Senior Research Analyst

* Emily Greenstein

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Presentation

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Operator [1]

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Good day and welcome to the LiveXLive Media Q1 2020 Earnings Conference Call and Webcast. (Operator Instructions) Please note this event is being recorded.

I would now like to turn the conference over to Emily Greenstein, Investor Relations. Please go ahead.

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Emily Greenstein, [2]

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Good morning, and welcome to LiveXLive Media's Financial Results and Business Update Conference Call for the First Quarter of Fiscal Year 2020, ended June 30, 2019.

Joining me on today's call are Rob Ellin, CEO and Chairman; and Mike Zemetra, CFO.

I would like to remind you that some of the statements made on today's call are forward-looking and are based on current expectations, forecasts and assumptions that involve risks and uncertainties. These statements include but are not limited to statements regarding the future performance of LiveXLive Media, including expected results for the full fiscal year 2020 and the future growth in the business.

Actual results may differ materially from those discussed in this call for a variety of reasons. Please refer to our filings with the SEC for information about factors which could cause our actual results to differ materially from these forward-looking statements, including those described in the company's annual report on Form 10-K for the year ended March 31, 2019, filed with the SEC on June 24, 2019 and subsequent SEC filings.

Importantly, this conference call contains time-sensitive information that is accurate only as of the date of this call, August 6, 2019. You will find reconciliations of non-GAAP financial measures to the most comparable GAAP financial measures discussed today in the company's earnings release which is posted on our Investor Relations website at ir. LiveXLive.com, and we encourage you to periodically visit the company's IR website for important content.

The following discussion including responses to your questions, reflects management's view as of today, August 6, 2019 only, and except as required by law we do not undertake any obligation to update or revise this information after the date of this call.

Now, let me turn the call over to Rob.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [3]

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Thank you very much, Emily. Thanks, everyone, for joining us on today's call. We started out our Fiscal 2020 with great momentum. We are continuing to deliver the most immersive, innovative and high-quality livestreaming experience to music fans around the world. And after our first full year as a public company on NASDAQ, we can humbly say we have become the global thought leader in live music.

We delivered record performance in Q1, generating $9.5 million in revenues, up 25% year-over-year. Paid subscribers reached 733,000 representing over a 50% increase year-over-year growth. Additionally, we livestreamed nine events in Q1 versus five in Q1 last year, driving over 22 million views as compared to a total of 51 million last year.

Year-to-date we have now livestreamed 12 music events and reached over 28 million views to date. Our Q1 livestreams have generated over 120 hours of live content and featured more than 90 of the biggest artists in the world, including performances by music icons across all genres such as BTS, A$AP Rocky, Alesso, Madonna, The Jonas Brothers, Taylor Swift, and include more than 300 original pieces of content available for our users.

We have continued to build out a world-class management team and this quarter we named Dermot McCormack as president. A key player in the AOL sale to Verizon for $4.5 billion, Dermot brings unique leadership ability, including the development of original content, technology, monetization and distribution expertise. Dermot previously served as AOL's Global President of Video and Studios where he oversaw the video business from brands ranging from Huffington Post to Tech Launch and developed episodic programming including James Franco Making a Scene and Steve Buscemi in the Emmy-award-winning Park Bench. Dermot also saw the interactive and broadband divisions as a senior VP at Cablevision where he was an integral part of their growth. As they achieved the highest household penetration through his prior role at Viacom, he helped MTV build a user base of over 100 million followers, leading MTV Musician as the most valued music site on the web.

Just a quick intro from Dermot. A great addition to our team. He's going to give you an update on a 2020 content, the next generation of where the business is rolling.

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Dermot A. McCormack, LiveXLive Media, Inc. - President [4]

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Good morning, everybody. As we look to bolster our live content with new original content, the overarching theme for our approach going forward will be storytelling, artists first, and community driven. We will seek to find and tell unique stories in and around music from a fan and artist perspective. But not just the typical stories or sound bites we are used to seeing on social media. We want to highlight the stories that give insight and access, that entertain and enlighten, that ultimately delight and unite us around common themes. Music is a rich tapestry. Every song has a story. Every musician has one. Every venue, fan and festival have one. We want to weave together these stories in new formats that hope to integrate brands in new, innovative ways. From full-featured documentaries to two-minute bios from travel shows to festival entourage series and daily hits to weekly shows and live music from everywhere.

Ultimately music is a lifestyle that is live, social and stands for something. And our content will reflect that lifestyle. Thank you, Rob.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [5]

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Thank you, Dermot. You'll be hearing a lot more from him as the next conference calls come on.

As we continue to expand our growth, strategy remains centered around three major objectives: offering unique original content including the most important pop culture events from the most important cities around the world; expanding our distribution partnerships and sponsorship; and continue to build and buy transformative technology.

Our content and original programming -- in May we launched our MVP app, next-generation social live music and subscription platform across audio and video. We have combined the best of Slacker radio with the greatest premier music events around the world. The new app provides brands, bands and fans one-touch access to live events, audio streams, original content, podcasts, video-on-demand and social sharing. The new app enhances the audio and video experience through features like multi-view perspectives of the stage, vertical edge-to-edge video, support of both livestreams and video-on-demand playback, and a music service that's uniquely personalized for each user.

With over 400 curated channels, we will stream over 50 live music events this year and exclusive original programming. We are quickly becoming a dominant force. 24/7, 365, a social music destination for users globally.

In July we launched the 2.0 version that provides consumers the social elements, the most immersive experience, closest to attending in person. It includes the ability from your car to your home, or anywhere in between, to buy merchandise, chat, mash with your friends and other new fans and also simultaneously watching the best live music events in the world.

As an artist-focused platform we expanded our artist relationship team this quarter from three professionals to seven. And legendary performer Perry Farrell joined us this quarter as the second brand ambassador alongside hip-hop star Nas. Perry is the founder of Lollapalooza and the godfather of alternative rock. Perry is expanding upon his pop-up I am the DJ audio channel to curate a 24/7 experience and co-create original episodic content to LiveXLive.

We continue to partner with the biggest and best music programmers in the world. Most recently we signed exclusive partnership with festival organizer Afro Nation, which provides us with the global livestreaming video on demand, virtual reality, mobile, theatrical and television rights. The partnership launched last weekend with a livestream from Peru -- from Portugal -- where we connected people and cultures through music and streamed on the ground content and captured the amazing spirit of the festival.

We began expanded LiveZone, which mixes music news, commentary and festival updates and artists. This content proves we have a unique offering and our effective voice to music news and gives fans a more [dieted] and cultural experience to each event, enhancing consumer experience with over 300 pieces of original content including artist interviews, lifestyle segments, and original show pilots on LiveXLive platform. This quarter we expanded LiveZone to add daily shows across both audio and video.

Distribution in part, and sponsorship. LiveXLive continues to gain distribution partners around the globe. Our reach expanded from 125 countries to 179 countries, or every country in the world. The Tesla partnership continues to grow and we now are in 85 other automobiles as well as across major carriers, Verizon, Sprint and T-Mobile, and we expect by the end of the second quarter to be looking at opportunities to expand globally. Our apps are available across Roku, Apple TV, Amazon Fire devices as well as very shortly we'll be launching on 40 million Samsung TVs. And we partnered with YouTube and Facebook and Twitch and Twitter, Townsquare Media, Daily Motion, Tencent and Sinclair. You're going to continue to see platforms that have 10 million to a billion and a half monthly users, must have live, must have streaming and must have music.

For the second year in a row we livestreamed the biggest dance music festival in the world, EDC from Las Vegas. We included distribution agreements with Sinclair Broadcasting Group as well as STIRR, and China's leading platform, Tencent Video. Our partnership with STIRR and Tencent Video provided a fantastic opportunity to fully experience the can't-miss festival of the year. This expands our brand around the globe to a massive audience in China as well as to the largest pool of local television stations in the United States.

This quarter we also entered into a strategic partnership with digital marketing and consumer data management company SRAX to offer more than 16 million users the option to exchange points on BIGtoken, which are earned by sharing data for a livestream premium subscription. In addition to driving subscriber [rep] this will also help us to target specific audiences by generating data related to music choices and listening habits.

We continue to add to our global sponsors including Fortune 100 companies like Kia and Samsung, and now as well Dos Equis and Corona and all RFPs increased by over 500%. The sales team is growing and we see the opportunity for the floodgates to open in the very near future. We have again expanded our sales team to 5 professionals, shortly expect to be growing to over 10 and announcing our Chief Revenue Officer by the end of the second quarter.

Wrap-up [future] plans. Q1 of 2000 (sic) [2020] built upon the momentum from a great year in 2019 and we have our sights sit on significant growth for the rest of 2020. Let me give you a preview of the things we focused on. Taking a step back at the overall industry, the TAM for live music is now over $50 billion, with 1.2 billion paying subscribers of music subscriptions estimated by 2030 as well as 1.2 billion global over-the-top market expected by 2023 according to Goldman Sachs. Those Goldman Sachs numbers we just raised from 800 million last year. There are now over 250 million paying subscribers.

LiveXLive platform is in the eye of the storm. At the intersection of livestreaming and over-the-top. The maturation of our flywheel is looking strong and expanding dramatically with the last pieces converting more and more traffic into subscribers and sponsors, merch sales, ticket sales, data as well as our unique library. Our new app is proving we are one step closer to completing the cycle. These are all strong tailwinds to what we plan for the rest of 2020 and beyond.

In conclusion, maintaining a truly independent position in the industry has allowed us to partner with the labels, promoters, publishers, managers and most importantly the biggest artists in the world, creating a brand-new incremental revenue stream across the music industry. Music is the universal language, and LiveXLive is becoming the destination and channel and network for 24/7, 365 social live music experience.

We came out of the gates expanding our partnerships, exclusive channels with SG, Insomniac and iHeart, and now have a staggering over 1000 live music events to choose from.

We expect to stream over 50 events this year. Our traffic was $50 million last year. We have already achieved over $28 million year-to-date, putting us on a run rate of well over $100 million for the current year.

We will shortly pass 750,000 paid subscribers with a full-court press to 1 million by year-end. We are still at the beginning of the beginning of a revolution in live music. The long-term goal is to surpass 5 million subscribers over 5 years, a tiny percentage of that 1.2 billion projected by Goldman Sachs and the 250 million already exist today, or $0.5 billion in revenues just on subscription alone.

The last exciting development in the maturation of our relationship with the music industry is we are in the final stages of expanding our partnership to include conversion of some equity from the music industry somewhere in the $2 million to $3 million as well as an extension of our payables of over $10 million out over 2 years.

Now I'm going to hand off to Mike Zemetra, our CFO.

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [6]

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Thank you, Rob. We began fiscal 2020 with strong results, wit $9.5 million in revenue, adjusted operating loss of $4.6 million, contribution margin of $0.5 million and record KPIs through Q1 fiscal 2020 which included 50% net paid subscriber growth year-over-year and livestreaming nine events to over 22 million viewers to the quarter.

My prepared remarks will provide commentary on our Q2 2020 performance as compared to Q1 2019. More specifically, Q1 2020 consolidated revenue was $9.5 million, up 25% year-over-year from $7.6 million in Q1 2019 due to the aforementioned 50% growth in our paid subscribers year-over-year. Ending fiscal 2020 paid subscribers grew to 733,000 or by a net 243,000 from ending paid subscribers in Q1 2019.

We ended Q1 220 with 90% of our revenue from subscription and 10% from advertising and licensing.

Q1 2020 contribution was $0.5 million as compared to a contribution loss of $0.8 million in Q1 2019. The year-over-year improvement of $1.3 million was driven by growth in paid subscribers, coupled with improved margins from our subscription services of approximately 33% in Q1 2020 as compared to approximately 24% in Q1 2019.

In Q1 2020, we also spent $2.7 million for nine livestream events and 11 total produced events which was flat year-over-year versus Q1 2019.

Q1 2020 adjusted operating loss was flat year-over-year at $4.6 million and Q1 fiscal's 2020 and 2019, largely driven by $1.3 million increase in contribution margin offset by a net $1.3 million increase in operating expenses excluding non-cash depreciation, amortization, stock-based compensation and certain non-recurring expenses.

Now we would like to discuss the Q1 financial performance across our music operations and corporate divisions. Turning to music operations, as a reminder our music operations consists of our audio and internet radio services along with our livestream operations including sales, marketing and product development, and to a lesser extent certain general and administrative costs. As previously discussed, our Q1 revenue of $9.5 million was up 25% year-over-year from Q1 2019, largely due to growth across our paid subscribers year-over-year. During Q1 our music operations generated $8.6 million in subscription revenue as compared to $6.6 million in Q1 2019. Driving this improvement was a 50% increase in ending net paid subscribers across our music platform.

As a reminder, we ended Q1 with 733,000 paid subscribers, up 243,000 from ending Q1 2019 of 490,000 paid subscribers. The annual net increase in paid subscribers was driven by the strength of our B2B customer-driven business which includes Tesla, and increased additions across our consumer page description services.

We are continuing to invest in the online marketing campaigns and in mid-May we launched our unified music application, which combines our live and audio music services under one single application. With over 28 million livestreams viewed year-to-date through today, we now have the ability to engage our livestream viewers and convert them into paid subscribers. We remain very excited about this crossover. While data on engagement across live video and our audio platform is encouraging, we'd like to remind everyone that we are still in the early phases of this and are working to better understand the consumer engagement across both applications.

Through today, ending paid subscribers have increased above 740,000.

Our Q4 contribution margin was $0.5 million versus a contribution loss of $0.8 million in Q1 2019. The improvement of $1.3 million year-over-year was driven by the growth and mix of our paid subscription business coupled with flat production expenses year-over-year. As a percentage of revenue, contribution margins across our subscription services was 33% in Q1 2020, significantly improving over 24% in Q1 2019. This was driven by the growth in our Radio Plus subscriber base which is generally higher in margins, versus other paid subscription plans.

In Q1 2020, we also spent approximately $2.7 million on nine livestream events and 11 total produced events at an average cost of $251,000 per event. By comparison we spent a total of $2.7 million in Q1 2019 to livestream and produce five events at an average of $559,000 per event.

The greater than 50% year-over-year improvement in our average cost per event was largely driven by ongoing initiatives by the company along with a higher number of events in Q1 2020 versus Q2 2019. Recall we livestreamed EDC Vegas, one of our most elaborate festivals, in Q1 fiscals 2020 and 2019. Excluding the cost to produce EDC Vegas, the average cost per festival would have been less than $200,000 in Q1 fiscal 2020 as compared to approximately $350,000 in Q1 2019.

Q1 music operations, adjusted operating loss was $3.1 million as compared to $2.9 million in Q1 2019. The year-over-year increase of $0.2 million was largely driven by higher sales and marketing and product development operating expenses to support the various growth in initiatives and events in Q1 2020 versus Q1 2019, offset by the $1.3 million improvement in music operations contribution margin.

Turning to corporate, as a reminder our corporate division principally consists of general and administrative functions such as executive, finance, legal, and other areas that support the entire company including any public company-driven initiatives and supporting functions. Q1 corporate adjusted operating loss was relatively flat year-over-year at $1.5 million as compared to $1.7 million in Q1 2019.

Now I'd like to discuss the trends in our operating expenses year-over-year. Excluding non-cash-based stock-based compensation, amortization expense, depreciation and certain non-recurring operating expenses of $5.7 million in Q1 2020, and the $5.6 million in Q1 2019, Q1 2020 and Q1 2019 operating expenses were 5 point million (sic) [$5.1 million] versus $3.8 million respectively, for a net increase of $1.3 million year-over-year. The $1.3 million increase was driven by increases of approximately $1 million in sales and marketing expenses and $0.5 million in product development expenses, driven by a higher number of events to support Q1 2020 coupled with an increase in the number of new product development initiatives in Q1 2020 that included the launch of our new music app in May 2019. Offsetting these was a $0.2 million improvement in G&A expenses year-over-year.

Turning to our balance sheet, we ended Q1 2020 with cash of $10 million, down from ending cash of $13.7 million at March 31, 2019. The decrease is largely driven by net cash outflows from operations at $2.5 million, investing activities of $0.5 million, and repayments of our debentures of $0.7 million in the period. The net cash usage from operations was largely driven by our adjusted operating loss offset by net cash savings in our working capital driven principally by active management of our payables.

In July 2019, we sold 5 million shares in a $10.5 million direct registered offering of our common stock. Raising net proceeds after direct expenses of approximately $9.5 million and bringing our ending cash position to approximately $20 million immediately following the closing.

Now I would like to update you on a few additional items. As of June 30, 2019, we had approximately 167,000 warrants outstanding and approximately 3.0 million of potential common stock underlying our secured debentures and unsecured convertible notes. We ended the quarter with approximately 52.5 million common shares outstanding and including the July 2019 registered offering of our common stock, now have an estimated 57.5 million common shares outstanding as of today.

At June 30 we have a total of approximately $16.6 million in debt outstanding inclusive of net $1.7 million in deferred debt issuance cost and fair value embedded derivatives.

Finally, we are currently finalizing the extension of over $10 million in current payables with certain key vendors, to be paid over two years, including settling between $2 million to $3 million in LiveXLive stock.

Turning to guidance, for full-year 2020 we are reiterating our previous guidance of revenue of $50 million to $65 million, adjusted operating loss of $10 million to $15 million, and CapEx range from $3 million to $5 million.

That concludes my prepared remarks. We would now like to open up the line for Q&A.

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Questions and Answers

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Operator [1]

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(Operator Instructions) The first question comes from Ron Josey of JMP Securities.

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Ronald Victor Josey, JMP Securities LLC, Research Division - MD and Senior Research Analyst [2]

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Just on let's say -- let's just go one-by-one. So Rob, just for clarification, on the call you talked about I think streaming 50 concerts but in the press release it's 40. Just can you clarify the expectation here on 40 or 50? And then maybe bigger picture, why wouldn't a festival come back and stream with you all, just thinking bigger picture as the number of festivals grow. And then if -- Mike, if you could provide some additional details, you talked about the cost per festival at $250,000, ex EDC $200,000. You said ongoing initiatives drove that down. Can you provide more details here? Is this the partnership with iHeart? Is it -- is it more -- or is it something else? Would love to understand that. And then you -- last one, trust me, last one here. Just both of you I think mentioned some equity in the form -- with the music industry around your payables. Any additional insight would be super helpful. So asking about concerts, the equity for the payables, and then the cost per festival.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [3]

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Yes so [Joe], right off the bat, the 40 versus 50 is festivals versus total events. So we now have, Ron, we have now signed exclusive arrangements with over 1,000 live music events. So answering your second part of your question, this year we'll stream over 50 events as well which we'll choose from that bucket of 1,000-plus. And in terms of festivals, I can't think of any of them that have chosen not to stream with us again. But we're being selective in each of the festivals. As you know, we built transformative technology that studies the social graph, to choose which is the right events to do based on the size of that social graph of the artists that are performing on it. We're really excited about the partnerships, and in terms of the competitors today in the industry there really is nobody left. Red Bull and Yahoo are all gone so really it's an open field for us. And we try to be selective and choose the best partners that really have the same objective as us, to deliver the most quality experience to the consumer as possible.

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [4]

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Yes, and maybe I'll take the last two. On the cost per festival, yes, part of this is our partnership with iHeart. But we're also getting economies of scale. I mean, we're constantly learning and making active decisions to lower our budget and focus on some economies of scale as we drive in more production. With respect to the equity side, I mean, listen -- we're constantly trying to improve our balance sheet. This is opportunistic with some key vendors and suppliers across our music platform that are willing to take up to $2 million to $3 million of equity. And so we're actively in discussions and looking to finalize those in the coming weeks.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [5]

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And Ron, just to add to that, you know, this is just the beginning. Our partners in the music industry have been great partners throughout this. We expect as Mike articulated, over 10 million to extend over a 2-year period as well as apiece converting to equity. And I think that's just the beginning, right. You know, I think we're being watched closely as we continue to perform and continue to be the thought leader here, right. It's going to position us stronger and stronger to become -- for the industry to be larger partners with us, both on a distribution side, expanding overseas as well as having additional equity in the company.

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Operator [6]

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The next question comes from Brian Kinstlinger of Alliance Global Partners.

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Brian David Kinstlinger, Alliance Global Partners, Research Division - Head of TMT Research, MD & Senior Technology Analyst [7]

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Can you talk about the impact the integrated app is having on conversion so far or is it too early? If it is too early, can you talk about when you expect that acceleration of increases in conversion rate to happen? Is it in this quarter or is it more in the second half of the year?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [8]

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I'll take this to start with, and Mike will add into it. It's definitely too early, Brian. This was the launch of the MVP app, right. So the social aspects are just starting to be added. So we've just started to add those social aspects. In July we launched what would be our 2.0 version which includes chat, and mash, and the ability to buy merch (inaudible). Soon will be the ability to buy tickets and you know, go deeper into that. And then we'll start to add pay-per-view and we'll add the ability to tipping and micropayments. So this is really the beginning of the beginning of that launch of the app. It's exciting and we're seeing some good signs but it's definitely too early to really -- to start to commit to the size and the expansion of it yet. Mike, you want to add anything to that?

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [9]

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Yes. I mean, you know, the good news is we're seeing some high engagement among active users today. But Rob's right, we're still in the early phases. We just launched this. And so we're going to continue to evaluate it and as we get better, we'll give you guys more information.

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Brian David Kinstlinger, Alliance Global Partners, Research Division - Head of TMT Research, MD & Senior Technology Analyst [10]

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Great, and then maybe…

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [11]

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And Brian, just -- just to add to that, I apologize. Just to add to that, just the rebranding and the name change, usually when that happens you can have some fallout from it. What I can tell you real exciting about this is, is that in adding video the experience is in half the time that people are spending on the site and we remarkably were able to keep almost all that audience that -- and increase that audience that came over from -- purely from Slacker now into the joint app.

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Brian David Kinstlinger, Alliance Global Partners, Research Division - Head of TMT Research, MD & Senior Technology Analyst [12]

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Great. That leaves me what I was going to ask next. Maybe you can quantify the average time either a subscriber is on your site, or watches a livestream. I think this is an attractive metric to advertisers. And then as we talk about advertising, we've heard 500% increase in RFQs for two quarters. Maybe talk about when you think that is going to materialize into stronger advertising dollars?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [13]

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Yes, in fairness I wish I could say to you that it's tomorrow morning, and it could be, as these RFPs are coming in. The tailwinds are heading in the right direction. We've just added more salespeople. We're going to continue to add more salespeople. We're very close to announcing our Chief Revenue Officer. So we're going to continue to expand the team. We're going to keep growing those RFPs and the flood gates could open, literally it could be tomorrow or it could take 6 months. And I wish I could give you a simple answer, but as you know, in almost all sponsorship-based businesses as the traffic grows the audience grows. It's a self-fulfilling prophecy. It's coming. It's just a matter of what date it actually hits.

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Brian David Kinstlinger, Alliance Global Partners, Research Division - Head of TMT Research, MD & Senior Technology Analyst [14]

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Are you able to provide or quantify how long maybe a subscriber is watching an event? Is it a handful of minutes? Is it a half hour?

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [15]

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Yes, it's usually above 15 minutes. And what's really exciting is with Wango Tango, Taylor Swift actually sent her feed into her Facebook account and over 250,000 people watched it, a small 35-minute set. Facebook got very excited about this because they had never seen the concurrent views that were happening across the user base. People were watching it pretty much for the entire stream. So this is really exciting.

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Brian David Kinstlinger, Alliance Global Partners, Research Division - Head of TMT Research, MD & Senior Technology Analyst [16]

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Great. Last question…

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [17]

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Just think about how magical that is. What we did is, we cross-promoted, right, from LiveXLive across Taylor Swift's own Facebook page, giving us huge branding. Ryan Seacrest was one of the hosts interviewing and so on. Got that huge branding and as Mike said over 250,000 people watched. But even more important for Facebook, it was 24,000 consecutive viewers. Those are staggering numbers. And just think about when the API opens up for Instagram, where those numbers could go.

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Brian David Kinstlinger, Alliance Global Partners, Research Division - Head of TMT Research, MD & Senior Technology Analyst [18]

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Great, exciting. Lastly can you give any update if there is one, on the video-on-demand negotiations? Do you think that is going to happen in this fiscal year, maybe an agreement, or are you still pretty far apart?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [19]

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No, I think we're shooting for the end of the second quarter, right, and what's exciting here is, is that you see the labels and you see the music industry more and more supportive of us, right. They've been great partners throughout this, as you can tell, on how much flexibility they've given us. The telltale signs are is that this is moving rapidly.

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Operator [20]

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The next question comes from Allen Klee of Maxim Group.

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Jack Vander Aarde, Maxim Group LLC, Research Division - Equity Research Associate [21]

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This is Jack Vander Aarde. I'm on for Allen. I just had a couple questions. What was -- you mentioned the average cost to produce a festival this quarter is decreased and then you also mentioned that excluding the Vegas festival that the cost was much lower, the average cost. Can you remind me what that number was?

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [22]

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Yes. So the average cost I believe was $251,000 and then if you exclude Vegas it was sub-$200,000.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [23]

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So just to add a little color of my -- my coverage of this before, real exciting in the iHeart partnership is you're getting multiple different wins with it. Number one is, you're getting a staggering amount of content and a relationship with the artist because they have 260 million listeners, that they get way more value from the artist and get the artist to do way more than you [you stand it can do] if you didn't have 260 million listeners. Now, maturities across all those radio stations, iHeart is marketing, right, to come watch on LiveXLive. So that has taken a marketing clause I think we talked about last year, $1.5 billion. That was the total marketing for the year, right. Those numbers are going to be very much in line eight now, quarter-by-quarter, that because of the power of iHeart they're also placing us across their billboards. So marketing on their billboards, come watch on LiveXLive. It's just a spectacular partnership, and iHeart has been 7 out of the 11 events. And it brought some of the biggest artists in the world, BTS, probably the biggest artist in the -- band in the world right now. Over a billion views and one on Billboard. So I'm -- Taylor Swift as well as -- as well as this great event that we did with Madonna. And I just see that partnership continuing to grow and expand. I also see the opportunity that their sales team, by upselling from live to digital, is a great enhancement to our small sales force where they do billions of dollars worth of revenues from their sales team. This could be really exciting, that that part of the partnership can really be expanding. And the second part that Mike talked about is the economies of scale. The bigger we get the more leverage we have to negotiate with all our vendors to get a cost in line. So yeah, our cost is, as we articulated, is under $20,000 an hour. This quarter which probably in the $12,000 to $14,300 an hour. As you're reading all those and what the cost of Triple A content is, is typically anywhere from a half a million to Game of Thrones at $7 million, $8 million per episode, right. It's really exciting to be able to bring this triple A content at this cost level.

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Jack Vander Aarde, Maxim Group LLC, Research Division - Equity Research Associate [24]

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And then if I were to look at just -- do you guys have a number of where you'd expect to -- just I rough ballpark terms of where you'd see the average cost per festival kind of trending towards, towards the end of this year? Or is that not really how -- how to think about it?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [25]

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No. I think the trend is, I think the tread is heading in the right direction. And I think in the very near future there's going to be a festival that pays us to produce these. Because what's happening is that the artists are demanding, right, that a livestream happens. It's kind of captain obvious that would you rather perform in front of 150,000 people at EDC or would you rather perform in front of 10 million plus, right. And these numbers just keep growing, right, as we mature and our industry matures, this is still the beginning of the beginning of a revolution in the space. As numbers get bigger, the artists want more and more of this. And you know, as I've always talked about the artists have historically, whether it's the Super Bowl, whether it's Jimmy Kimmel, whether it's Saturday Night Live, whether it's radio. These are great marketing opportunities that usually is not about dollars and cents. It's about marketing because the self life in music is way longer than it is in sports or other places.

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Jack Vander Aarde, Maxim Group LLC, Research Division - Equity Research Associate [26]

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Got it, and then lastly, could you just expand a little further on how the new combined LiveXLive and Slacker app is performing? And what you're seeing in terms of terms of the pickup in subscribers as it relates to that development.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [27]

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Yes. We haven't disclosed numbers on that other than we're growing around 25,000 to 30,000 subscribers a month. And remember, going back we had to make up for the losses. Slacker was losing close to 25,000 subscribers a month.

So, so far it's been -- it's been really, really -- it's been elegant. The sponsors have been fantastic. We got a Top 10 rating on Android. We expect similar with Apple. The reviews have been terrific. So we're really excited about the new app and this is a next-generation app. It's the first time ever that you can get all the commodity audio experience that you can get across other platforms, enhanced with the best live content in the world along with the computer learning and habitual behavior of the consumer, the ability to bring them the best audio and video related to their habitual behavior.

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Operator [28]

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(Operator Instructions) The next question comes from Jon Hickman of Ladenburg.

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Jon Robert Hickman, Ladenburg Thalmann & Co. Inc., Research Division - MD of Equity Research & Special Situations Analyst [29]

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Rob or Mike, can you remind me -- how many sales guys do you have now?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [30]

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Five.

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Jon Robert Hickman, Ladenburg Thalmann & Co. Inc., Research Division - MD of Equity Research & Special Situations Analyst [31]

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On the (inaudible) side.

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [32]

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Five.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [33]

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Yeah. So we now, we now have five. And we shortly will be growing that again, Jon. We expect by year-end to have over 10. Most important is as I said, we'll be announcing a Chief Revenue Officer in the very near future who brings a real experience across sponsorship. Of course original programming, music, etc.

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Jon Robert Hickman, Ladenburg Thalmann & Co. Inc., Research Division - MD of Equity Research & Special Situations Analyst [34]

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Okay. And then -- so can you give us some kind of -- I don't know, insight into how many of your subscribers each month are coming from, like, the partners, like Tesla and the carriers, and how many are coming direct, like maybe organically from people who want to -- or saw a stream and now want to be a subscriber, but they want continual content.

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [35]

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For a lot of reasons, we don't disclose that. I mean, a healthy percentage continue to come from our B2B side, which includes Tesla and some of the major carriers. But we're seeing a healthy percentage come from the consumer side, as well. As Rob mentioned, when we first inherited this lack of property it was losing subscribers. And we're seeing that positive growth on both the consumer as well as the B2B side.

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Jon Robert Hickman, Ladenburg Thalmann & Co. Inc., Research Division - MD of Equity Research & Special Situations Analyst [36]

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So just to make sure I have the numbers right here, you said at the end of June you had 733,000?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [37]

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Right.

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Jon Robert Hickman, Ladenburg Thalmann & Co. Inc., Research Division - MD of Equity Research & Special Situations Analyst [38]

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And now you have what, as the end of July I guess, you're reporting 740,000?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [39]

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Over 740,000. Yeah. We expect to pass 750,000 imminently.

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Jon Robert Hickman, Ladenburg Thalmann & Co. Inc., Research Division - MD of Equity Research & Special Situations Analyst [40]

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Okay. So that's somewhere over 7,000 subscribers that you got in the month of July?

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [41]

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Yeah. It's probably closer to 10, Jon, so.

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Operator [42]

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The next question comes from Ashok Kumar of Think Equity.

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Ashok Kumar, ThinkEquity LLC, Research Division - Head of Equity Research [43]

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Mike, can you talk about the business model, right, with more production costs loaded in first half and second half, and revenue mix accelerating in the second half? Could you talk about the improvements in cash flow and trends for the fiscal year? And then in terms of margins and the revenue mix, you have indicated 90/10 split in favor of subscribers. Would 30% margins for subscribers, would that be the right number to look at? And to the conversion from viewers to subscribers, we see any trends there? And just on the earlier question, is it a high level? What do you see your subscriber trends for the remainder of fiscal year taking into account what visibility you have to (inaudible) domestic production. Thank you.

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [44]

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Okay, lots of questions there. So the first question was on the cost per event. So as I mentioned before, our most elaborate event happened this quarter, which is EDC Vegas. And if we exclude that, our production costs were sub-200,000. I think the expectation --

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Ashok Kumar, ThinkEquity LLC, Research Division - Head of Equity Research [45]

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There's not at a high level -- there's less of -- for example, just the production costs that front-end loaded, or is it getting some clarification in terms of cash flow and trends given that the revenues will accelerate in the second half, and you have less of a (inaudible) cost.

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [46]

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Yeah. I mean, I think what you're going to see is similar to what we had last year where the first half of the year, the cash burden was higher than the back half of the year. You're going to see that trend. Is that your question?

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Ashok Kumar, ThinkEquity LLC, Research Division - Head of Equity Research [47]

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Yes, please. Thank you.

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Michael L. Zemetra, LiveXLive Media, Inc. - CFO, Executive VP & Secretary [48]

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Yes. Okay. On the 90/10 split, we're going to hopefully see that move more towards the advertising side. Our goal is to get that more balanced somewhere between call it 15% to 20% advertising. Again, that's our goal. We're still in the early phases. And we're going to continue to push towards that.

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Ashok Kumar, ThinkEquity LLC, Research Division - Head of Equity Research [49]

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And maybe Dermot can talk about (inaudible) expanding your charter from live music to live events, right, and it's an expanding price, not a zero-sum opportunity. And the caliber of management that you're being able to attract, could you just talk at about a high level in terms of how do you see that holding out and translating that into a business opportunity over the next fiscal year-end.

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Dermot A. McCormack, LiveXLive Media, Inc. - President [50]

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Sure. I mean, we've -- we began with live programming which we feel is the tip of the spear. The goal now is to build more music-related programming to engage the users more, to give us more opportunity to create advertising revenue, to give us more opportunity to convert subscribers into -- from programming into subscribers. So the goal is really to extend the relationship with people who may come in for live show, and we want to sort of continue to extend the relationship around original programming to increase time spent, open up inventory. So that's the general goal. We also will continue to look at bigger and better distribution options. We will need more programming to do that. So the general goal is, you know, use live programming as the tip of the spear and build around it to continue to extend our brand as the premiere music lifestyle program. And we think there's a huge opening to do that.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [51]

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Part of the exciting part of bringing -- part of the exciting part of bringing Dermot onboard is that he has so many relationships of executives who have worked for him on original programming. So I think you're going to see, very quickly you're going to see additional management joining this company. You saw David [Shohoff] right, you've now seen the partnerships with Nas and with Perry. You're going to continue to see those ambassadors of music as well as executives we've added to our artist relationship team, from three to seven. That'll probably grow again any minute now. So as an artist-centric platform, building communities around these artists. Dermot's background and experience in running teams in the space, you're going to see some world-class experts joining the team on original programming.

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Ashok Kumar, ThinkEquity LLC, Research Division - Head of Equity Research [52]

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Robert, and also I guess the lifetime value of your customer (inaudible) about to increase, right, with increase in content, right? So that's probably a safe assumption?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [53]

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Yes. That's the general goal.

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Ashok Kumar, ThinkEquity LLC, Research Division - Head of Equity Research [54]

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Right. And would you plan, I mean, given your expanding international footprint do you see any requirement to -- can you develop organically or do you see that you need to acquire some assets in technology or otherwise, to reflect your operational goals?

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [55]

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I think it'll come from both. As you know, you know, my history is -- my history in my team is to buy and build. But part of the exciting part is, you're seeing a trend now that the carriers are starting to fight back, right? And so -- and it happens every 7 or 8 years, right. When the carriers start to fight back there are just unique opportunities. And you know, as part of the conclusion of this call I can tell you that we're really excited about the opportunity that we were losing so many subscribers when we bought Slacker. It's starting to level off now, when you start and hear from the carriers around the globe the opportunity that they're going to want to control their own data, right, and have partnerships. And you know, with having Slacker, we're one of eight or nine technologies left in the world that Sirius and Spotify and Pandora all traded $4 billion to $40 billion, right. Same thing with Tencent in China. We're one of eight or nine technologies left in the world so you can easily see a white label solution partnership that could be similar to our Tesla deal with carriers around the globe. And that may be the trigger that really launches our international presence from that. And then we enhance the experience by not making it an audio, by having those 400 curated channels across audio as well as the best, most important pop culture event in live. And I think it's going to be really exciting to see how the carriers could be a participant in our growth.

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Operator [56]

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This concludes our question and answer session. I would like to turn the conference back over to Mr. Ellin for closing remarks.

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Robert S. Ellin, LiveXLive Media, Inc. - Founder, CEO & Chairman [57]

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Great. Thank you so much, everyone, for joining, and we're getting more and more excited. The flywheel here is really starting to kick in. Own the best pop culture events around the world, have the biggest artists in the world drive a massive audience. We're on a run rate to have over 120 million livestreams this year. If we can just convert a tiny percentage of those to subscribers, right, these numbers start to really -- the flywheel really starts to kick in. Now that we've launched merch, we're starting to test it. We drove 60,000 people to the EDC merch site. And we think the same thing will happen with tickets. There's so many different revenue streams that can come from this audience. And so we're real excited about the direction where everything's going including the additional upgrades in management, recent upgrades in management. So you know, a small percentage of this starts to convert and the sponsorship, a small piece of that 500% and increase in RFPs start to kick in. And this flywheel really starts to move quickly. So thank you, everyone, for participating and we look forward to the next conference call and updating again.

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Operator [58]

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The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.