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Electronic Retailing Association Announces New Committee Chairpersons

Williams Worldwide Executive Allison Givens Named as 2016-2017 Membership Committee Chairperson; a2b Fulfillment's Debbie Skerly To Serve as 2016-2017 Chairperson For ERA's Industry Women's Council

WASHINGTON, DC / ACCESSWIRE / September 1, 2016 / The Electronic Retailing Association (ERA) (www.retailing.org) has announced the 2016-2017 Chairpersons for two of its committees, including the Membership Committee and the newly-formed Industry Women's Council.

Named to serve as 2016-2017 Chairperson for ERA's Membership Committee is Allison Givens, Product Acquisition Manager for Williams Worldwide Television. Givens takes over the Chairperson role from Debbie Skerly, Vice President of Business Development, a2b Fulfillment, Inc., who assumes the 2016-2017 Chairperson title of the Industry Women’s Council, the newest addition to ERA's committee and council line-up.

Comprised of women in the direct-to-consumer industry, the Industry Women's Council is the brainchild of Skerly to serve as a platform for networking and collaboration.

"We are pleased to announce the naming of Allison Givens and Debbie Skerly as Chairpersons of the Membership Committee and Industry Women's Council, respectfully. Allison, who comes to her Chairperson role as an executive with one of our industry's most celebrated companies, is a committed ERA member whose knowledge and experience will be of tremendous benefit to prospective association members. At the same time, we are proud to salute Debbie Skerly, whose service to ERA has been invaluable over the years. The launch of the Industry Women's Council is an exciting development for our association, and we look forward to our newest council serving as an effective networking platform under Debbie's proven leadership," said Chris Reinmuth, President and Chief Executive Officer of the Electronic Retailing Association.

About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services.

CONTACT: SSA Public Relations / Steve Syatt / steve@ssapr.com / (818) 907-0500

SOURCE: Electronic Retailing Association