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Ellio’s Pizza Launches Ellio’s Coolectables, Kicks off Summer of Swag

Ellio’s, a favorite American brand serving up iconic, rectangular pizza slices since 1963, recently launched its first online store, Ellio’s Coolectables, and kicked off the Summer of Swag. (Photo: Business Wire)

MT. LAUREL, N.J.--(BUSINESS WIRE)--

Ellio’s, a favorite American brand serving up iconic, rectangular pizza slices since 1963, recently launched its first online store, Ellio’s Coolectables, and kicked off the Summer of Swag.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190626005091/en/

Ellio’s Coolectables offers a selection of funky, retro-inspired t-shirts, accessories and collectible items for the company’s biggest fans. In addition, the Ellio’s Coolectables line features summer swag that’s perfect for a day at the shore or by the pool, including branded sunglasses, whimsical “shark attack” beach towels, beach balls, drawstring backpacks with mesh accents and more.

Inspired by the company’s signature cherry red, black and green color palette as well as the iconic Ellio’s logo, Ellio’s Coolectables offers retro-inspired t-shirts, flat-bill trucker hats, red-and-white striped beanies, colorful playing cards and convenient pop sockets.

“If you love Ellio’s pizza, you can now wear it on your sleeve – literally,” said Bill Whalen, Executive Vice President of Dr. Oetker USA, LLC, the parent company of Ellio’s Pizza. “We’re thrilled to offer a selection of fun Ellio’s Coolectables items that are ideal for summer.”

“Our fans are diehard,” added Melissa Vesci, Ellio’s Brand Manager, “whether they’re young adults who grew up eating Ellio’s pizza or busy moms who give Ellio’s pizza to their children. Kids and parents have loved our wholesome, four-corner pizza for more than five decades. We’re thrilled to roll out our new Ellio’s Coolectables product line to meet customer demand.”

Ellio’s stands apart as a playful, fun, all-American brand, and its iconic rectangular slices evoke nostalgic feelings across the generations. Ellio’s pizza, made with 100% real cheese and no artificial flavors, offers the same experience today that many adults remember enjoying when they were kids. With its natural ingredients and the flexibility to feed just one person or the whole family, Ellio’s is a popular choice for parents, kids and millennials.

Loved It Then. Wear It Now. To check out the inspired new line of Ellio’s Coolectables, visit www.ellios.com/shop

ABOUT ELLIO’S

Ellio’s, a brand of Dr. Oetker USA, LLC, has melted hearts since 1963, offering frozen pizza made with 100% real cheese, one-of-kind tomato sauce and uniquely convenient four-cornered crispy crust. An instant hit in schools and homes, Ellio’s rectangular slices fit perfectly in lunchroom trays and in a home toaster oven. As time went on, the family favorite pizza became an at-home staple and was offered in several varieties, including Italian Sausage, Pepperoni, Five Cheese, Sicilian and two flavors of breadsticks, Cheesy and Parmesan & Garlic. For more information, visit ellios.com or follow Ellio’s on Instagram (@officialelliospizza), Facebook (@elliospizza) and Twitter (@elliospizza).

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20190626005091/en/