- Tesla CEO Elon Musk sent a congratulatory email to employees once the car company hit its second-quarter production goal of 5,000 Model 3 sedans a week.
- "I think we just became a real car company," Musk said in the email, obtained by Bloomberg.
- Musk hinted at increased production goals for next month, suggesting 6,000 cars a week.
Tesla CEO Elon Musk told employees "I think we just became a real car company" in a companywide email early Monday after the electric-car company reached its goal of producing 5,000 Model 3 sedans a week.
In the email, obtained by Bloomberg, Musk said he was proud the company met its weekly Model 3 production goal as the second quarter closed on Sunday and forecasted even bigger production numbers for next month.
"We did it!!" he wrote. "What an incredible job by an amazing team. Couldn't be more proud to work with you. It is an honor."
He added: "What's more, with the widespread productivity gains throughout Tesla and the new production lines spooling up, we are on track to reach 6K/week for Model 3 next month. I think we just became a real car company...."
While Tesla investors and customers are likely to be pleased that the company hit its weekly production goal, it's worth noting Tesla's productivity still pales in comparison to other US car companies.
For example, in March, General Motors delivered 296,341 vehicles in the US, which comes out to roughly 74,085 vehicles a week.
Tesla confirmed the contents of the email to Reuters.
This is the first time Tesla has hit its 5,000-cars-a-week production figure for its battery-powered sedan since Musk announced his ambitious goals nearly two years ago.
In 2016, Musk said Tesla aimed to produce up to 200,000 Model 3s before the end of 2017. Last July, Musk said Tesla would make 20,000 Model 3s in December. Tesla made a total of 2,685 Model 3s last year. The company has also missed previous production deadlines this year.
Last month, Musk launched an all-out campaign to motivate employees at Tesla's plant in Fremont, California, to hit the 5,000 number, building a massive tent for a new assembly line to increase production. Musk also reportedly slept under his desk and didn't leave the factory for days at a time.
It appeared to have worked. According to Reuters, one Tesla employees described a "mass celebration" after the 5,000th Model 3 was made.
Tesla did not immediately respond to a request for comment.
Read a reformatted version of the email Bloomberg obtained:
We did it!! What an incredible job by an amazing team. Couldn't be more proud to work with you. It is an honor.
The level of dedication and creativity was mind-blowing. We either found a way or, by will and inventiveness, created entirely new solutions that were thought impossible.
Intense in tents. Transporting entire production lines across the world in massive cargo planes. Whatever. It worked.
Not only did we factory gate over 5000 Model 3's, but we also achieved the S & X production target for a combined 7000 vehicle week!
What's more, with the widespread productivity gains throughout Tesla and the new production lines spooling up, we are on track to reach 6K/week for Model 3 next month.
I think we just became a real car company....
Thank you for your hard work and dedication,
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- Elon Musk said he should have set more aggressive production goals for the Model 3