VIENNA, VA--(Marketwire - Oct 26, 2012) - Eloqua (
The latest installment in the award-winning series, the "Grande Guide to Social Selling" delves into how sales functions in a digitally networked world. Salespeople are feeling the pressure to position themselves as trusted advisors. The Grande Guide gives sales professionals, and their organizations, the strategies, tactics, tools and guidance to make their sales process socially savvy.
"Everything and nothing has changed about modern sales and marketing," said Alex Shootman, President of Eloqua. "Twenty years ago, if a sales person asked me how to find buyers, I would tell them to go hang out where the buyers are and be interesting. Social media is now where buyers hang out, making it possible to grow and enrich your network like never before. The 'Grande Guide to Social Selling' provides the do's and don'ts for those looking to become the trusted voices in their market."
The "Grande Guide to Social Selling" is available for download today. Together with the "Grande Guide to Social CRM" and the "Grande Guide to Social Demand Generation," organizations have a trilogy of resources for using social media through every stage of the modern marketing and sales process.