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Else Nutrition Holdings Inc. Announces Ms. Chelsie Hodge - Appointed to Director of Corporate Relations

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VANCOUVER, BC / ACCESSWIRE / November 25, 2019 / ELSE NUTRITION HOLDINGS INC. (TSX-V:BABY) (OTCPK:BABYF) ("Else" or the "Company"), a company focused on developing and marketing a real alternative to dairy-based infant nutrition, is pleased to announce that Ms. Chelsie Hodge has joined the company on a consultancy basis as the new Director of Corporate Relations based in Vancouver, British Columbia. Ms. Hodge's role will focus on stakeholder and media relations along with assisting the company in building sales and distribution in the North American market.

"We are pleased to add Ms. Hodge to the Else Nutrition Team," said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. She added, "Chelsie brings a unique blend of entrepreneurial health food experience, combined with robust experience in public market consulting and corporate/IR communications, that will benefit our stakeholders."

With over a decade of experience in the public markets and the better-for-you food space, Ms. Hodge has held progressive roles at companies such as the plant-based nutrition giant, Vega. She is also the founder of Blender Bites, an innovative plant-based frozen food line which pioneered the smoothie category in Western Canada and now has full National distribution.

"The Else team is on an important mission and I am very excited to be a part of such an innovative and disruptive plant-based brand. The consumption habits of North Americans are rapidly evolving, and I believe Else is on track to be a key player in the sector. I am confident that my network along with my understanding of building a vegan consumer goods product will be of real value to Else shareholders and I am eager to bolster the awareness and progress of the company," stated Ms. Hodge.

About Else Nutrition Holdings Inc.

The Company is a food and nutrition company focused on research, development, manufacturing, marketing, sale and/or license of innovative plant-based food and nutrition products to the infant, toddler, children and adult markets. Its revolutionary 100% plant-based non-soy alternative to dairy-based baby formula received the "Best Health and Diet Solutions" award in the Global Food Innovation Summit in Milan in May 2017. For more information, visit: elsenutrition.com.

For more information, contact:

Chelsie Hodge, Director of Corporate Relations
ELSE Nutrition Holdings Inc.
E: chelsieh@elsenutrition.com
P: (604)360-2977

Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: hamutaly@elsenutrition.com
P: +972(0)52-447-9931

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that, to the extent they are not recitations of historical fact, constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will", "plan" or similar expressions. Forward-looking statements in this press release include, but are not limited to, statements with respect to: the Company's commercialization of its products, the relevance of personnel's work experience, and industry conditions.

Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of historical trends, current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct.

Forward-looking statements made in this press release assume, among others, the successful completion of Else's proposed scale-up for its products, and such statements are intended to apply only to the infant formula market for ages 12 months and above, and having all necessary regulatory approval as required by each target market.

Numerous risks and uncertainties could cause the Company's actual results to differ materially from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements, including, but not limited to: consumer demand for the Company's products, whether the Company's current and future products achieve commercialization, uncertainty regarding material changes in laws and regulations, retention of key personnel, the Company's ability to expand into global markets and competitive developments.

The foregoing list of factors is not exhaustive, and other risks and uncertainties not presently known, or believed to be material, to management Additional information and other factors that could affect the operations or financial results of the Company are set out in the Company's Filing Statement dated May 14, 2019 under the heading "Risk Factors" and may be accessed through the SEDAR website (www.sedar.com).

Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE: Else Nutrition Holdings Inc.

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