Encore Brands, Inc. (ENCB) has completed the acquisition of Firefly Brand Management
SANTA MONICA, CA/ ACCESSWIRE / January 12, 2015 / Firefly Brand Management is a prominent licensing and management agency for high profile Licensors, including; Entertainment companies and Corporate brandssuch as ABC/Disney, Hormel's Skippy Peanut Butter and SPAM, Famous Disney Artist -- Mary Blair, Tapatio Hot Sauce, lifestyle brands Laura Ashley and Anne Geddes, as well as classicevergreen properties Etch A Sketch and Mr.Bubble.
The acquisition of Firefly is an important next step for Encore Brands. It enables Encore to deliver full service brand management on a global basis and compliment their development capabilities. Firefly is coming off an extremely successful 2014 having secured a licensed clothing line for the hit ABC TV show SCANDAL, featuring actress Kerry Washington. Launching Tapatio Hot Sauce into the gaming and gambling categories with Slot Machines and Lottery Tickets in addition to expanding the brands presence in numerous categories including apparel, gift/novelty and Halloween Costumes.
Founder Cynthia Modders will continue as President of Firefly Consumer Products Group and Pamela Harris will manage the L.A. office as Executive Director of Licensing.
The group's management team has decades of experience in all facets of leveraging brand value. With a unique philosophy and proprietary strategic relationships, the firm focuses on sustainability and the belief that the best and most appropriate licensing is not solely about generating revenue for the properties they manage, but improving the long term equity of a brand for its owners.
"In addition to adding skills and capabilities to Encore Brands, the type of relationships Firefly has combined with the long term thinking of management is what made the company a good fit for us. Seeing their strategic thinking and experiencing their entrepreneurial spirit made for a compelling catalyst to help our companies grow," said, Gareth West Encore's Chairman.
About Encore Brands, Inc.
Encore Brands, Inc. (ENCB) is a Nevada Corp. with offices in Santa Monica, California. The company was founded with the desire to create, acquire and license unique consumer brands. By leveraging a network of distributors and sales people, Encore Brands is creating and managing a brand portfolio that will be distributed directly and through third parties domestically and internationally.
Forward Looking Statements
This report includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as Encore Brands or its management "believes", "expects", "anticipates", "foresees", "forecasts", "estimates", or other words or phrases of similar import. Similarly, statements herein that describe Encore Brands business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. We urge you to carefully consider any and all important factors that could cause actual results to differ materially from the expectations of Encore Brands or its management.
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SOURCE: Encore Brands, Inc.