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EnerSys Inc (ENS) Q4 2019 Earnings Call Transcript

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EnerSys Inc (NYSE: ENS)
Q4 2019 Earnings Call
May 30, 2019, 9:00 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Good day, ladies and gentlemen, and welcome to the Fourth Quarter 2019 EnerSys Earnings Conference Call. At this time, all participants are in a listen-only mode. Later we will conduct a question-and-answer session and instructions will follow at that time. (Operator Instructions) As a reminder this conference is being recorded.

I would like to introduce your host for today's conference, Mr. David Shaffer, President and CEO. Sir, please go ahead.

David M. Shaffer -- Director, President and Chief Executive Officer

Thanks, Michelle. Good morning and thank you for joining us. On the call with me this morning is Mike Schmidtlein, our CFO. Last evening we posted on our website, slides we will be referencing during the call this morning. If you didn't get a chance to see this information, you can go to the webcast tab in the Investors section of our website at www.enersys.com.

I'm going to ask Mike to cover information regarding forward-looking statements.

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

Thank you, Dave, and good morning to everyone. As a reminder, we will be presenting certain forward-looking statements on this call that are based on management's current expectations and views regarding future events and operating performance and are subject to uncertainties and changes in circumstances. Our actual results may differ materially from the forward-looking statements for a number of reasons.

Our forward-looking statements are applicable only as of the date of this presentation. For a list of factors, which could affect our future results, including our earnings estimates, see forward-looking statements included in Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations, set forth in our Annual report on Form 10-K for the fiscal quarter ended March 31, 2019, which was filed with the U.S. Securities and Exchange Commission.

In addition, we will also be presenting certain non-GAAP financial measures. For an explanation of the differences between the comparable GAAP financial information and the non-GAAP information, please see our company's Form 8-K, which includes our press release dated May 29, 2019, which is located on our website at www.enersys.com.

Now let me turn it back to you, Dave.

David M. Shaffer -- Director, President and Chief Executive Officer

Thanks, Mike. I will begin on Slide 3. EnerSys reported fourth quarter fiscal 2019 adjusted earnings of $1.43 per diluted share, which was in the middle of our prior guidance range of $1.41 to $1.45. This compares to the prior fourth quarter adjusted net earnings of $1.24 per share, representing a 15% year-over-year increase. Adjusted earnings were positively impacted by improved price and product mix, discrete tax benefits and the add-back of Alpha's amortization, partially offset by higher operating expenses and lower sales volume related to the ERP implementation drag at our Richmond location, which I will discuss in more detail in a moment.

Net sales for the fourth quarter were $797 million, an increase of 17% over prior year quarter and sequentially and was largely due to our December 28 acquisition of Alpha. Before going into each of our business lines, I want to briefly discuss the ERP system conversion at our Richmond Kentucky plant, which negatively impacted our results during the fourth quarter. On January 1, 2019, the Richmond facility went live and we subsequently experienced a production interruption as product identification and configuration issues delayed both manufacturing and shipping resulting ultimately and approximately 15 days of lost production.

The identification and configuration issues were largely remediated by March and the plant exited the quarter at record monthly shipment levels. Unfortunately the late quarter production increase in Richmond, was unable to make up the shortfall earlier in the quarter, leading to a record backlog of Motive Power orders along with continued long lead times. With the new system in place, our team is working extremely hard to make up for that lost productivity and to meet the strong overall demand we're seeing for our products.

Please turn to Slide 4. Motive Power is doing well in all regions, driven by continued strong demand for our products. However, during the fourth fiscal quarter, the Americas organic sales were lower due to the ERP implementation issues. Orders in the United States have been buoyed by customer battery replacement programs for electric forklift trucks and share gains. Our EMEA and Asia regions experienced double-digit organic sales increases compared to the prior year and we have record order backlog attributed mainly to strong global Motive Power markets and the growth of our NexSys Pure TPPL product, which we believe is taking market share from our competitors.

In the fourth quarter, our global reserve our organic business was up organically in the Americas and EMEA year-over-year and was able to offset the decline in Asia Reserve Power sales caused by a tough comparable related to China Tower. EMEA reserve power sales increased year-over-year, thanks to demand for telecom products in the Middle East and Africa, combined with higher UPS orders for data centers, more than offsetting continued weak telecom demand in Europe.

In the Americas reserve power legacy business was up year-over-year mainly driven by sales in UPS in the long-haul transportation markets. Aerospace and defense sales declined in the Americas, although we view this as a timing issue. As we look forward to our first fiscal quarter of 2020, we mentioned that Motive Power orders are strong around the world and we believe the trend will continue. I also expect good execution in EMEA and Asia.

In the Americas, the orders and backlog are there for a great quarter, but the quarterly results will be hampered by the FIFO effect related to poor Q4 execution at the Richmond facility following the ERP system conversion. Reserve power is experiencing weaker demand as several of our U.S. telecom customers deferred their normal spending patterns on legacy networks, some of which is captured under their maintenance expense and not just CapEx.

This decline in spending aligns with comments made by other vendors to the U.S. telecom market. The driving factor of this spending pullback was a significant decline in telecommunication orders, which many industry experts believe is occurring as the telecom network operators and OEMs pause spending on their copper based wire networks, while they strategically formulate their spending plans for the massive 5G infrastructure buildout, predicted by most industry observers. Unfortunately the timing of such expenditures remains uncertain.

Please turn to Slide 5. In April, we showcased a whole range of maintenance free Motive powers, motive power batteries, including NexSys Ion and NexSys Pure at the ProMat trade Show in Chicago. The reception was nothing short of extraordinary as our both received historic level of customer retention and well over 1,000 solid sales leads. Our strategy to provide a comprehensive energy experience, rather than simply discussing chemistry, created a high degree of differentiation among our competitors and we're doing it through a one-stop shop concept, which is clearly resonating with our target audience. Customers want maintenance free solutions and EnerSys is extremely well positioned to meet that need. We have the enviable position of being the only supplier in the market to offer multiple maintenance free power storage chemistries, optimized for Motive Power.

Building on the momentum of our NexSys Ion product our wireless charging technology was called game changing by several of our customers at ProMat further highlighting our focus of innovation and responsiveness to our customers' needs. We look forward to expanding on this initial success and we'll update you on our progress in the quarters ahead.

Please turn to Slide 6. I will now provide an update on the progress we have made on our strategic initiatives. As you know, on December 7, we closed on our acquisition of the Alpha Technologies Group creating the only fully integrated AC and DC power supply and energy storage solution provider for broadband, telecom and energy storage systems. With several months of integration now under our belt, we are certainly made the right decision to bring Alpha into the EnerSys family. The cultures of both companies are very much aligned as Alpha and EnerSys have always placed the greatest priority are making high quality products that our customers can rely on. This dedication to the customer through product innovation and exceptional service is apparent in everything we're doing as a combined company.

Second, cross selling has already begun. From the day, our organization joined forces, our sales teams have been able to offer a uniquely differentiated value proposition in which customers have already shown considerable interest. Our conversion in fiscal year 2020 to a global line of business approach allows us to formulate and coordinate solutions worldwide. As I mentioned, the combined companies are the only supplier of complete power systems and our one-stop shop. This concept is resonating with customers because they are experiencing problems with multiple suppliers. Our expanded product portfolio including gateways and line powering positions EnerSys for broader participation in 5G small cell site power infrastructure investment.

Lastly, we are also on target toward achieving $25 million in annual synergies. Equally important to the cost savings, I remain very optimistic that the strength of EnerSys's global sales network will favorably impact Alpha's international sales expansion. While combining our offerings and teams has been relatively seamless the success of our integration has been masked by the fact that one large telecom and one large broadband customer are currently curtailing spending negatively impacting Alpha's year-over-year comparisons. We are very confident that all of this delayed spending will come back, leading to a strong pent-up demand in the interim.

Our rationale for acquiring Alpha remains unchanged. Power and power solutions and services are essential for all future infrastructure investments and as broadband companies changed their business models to accommodate changing user preferences, it requires capital expenditures and reserve power systems to support the new infrastructure. 5G and energy storage systems continue to be large, yet longer term opportunities. Ongoing DOCSIS 3.1 infrastructure spending basics selective broadband players is in place. The DOCSIS 3.1 protocol allows for speed of 1 gigabyte or higher on broadband networks. Subscriptions for this service will grow over time thereby driving demand for our power solutions.

Pictures of Alpha's Gateway and line powering products can be found on Slide 7 and 8. I will discuss later in my remarks, some of the huge market opportunities for Alpha's products. But first I want, I would like to discuss our strategic priority of increasing TPPL capacity, in order to reduce lean times and better meet the growing demand for these products. Through the lean principles such as managing for daily improvement or MDI, we expect to expand capacity by an additional 15% or $90 million within three years. Our key metric for lean today is our production output in our three capacity constraint TPPL factories. We continue to focus on implementing lean principles to increase manufacturing efficiency and reduce cost.

In addition, between 2019 and 2021, we plan to invest more than $100 million to expand TPPL manufacturing capacity. By the end of 2021, we expect this investment to expand TPPL capacity by approximately $450 million of revenue or roughly 75%. This investment will further increase premium product mix as well, an important lever for product margin expansion -- our profit margin expansion. This level of investment will allow us to aggressively market our Odyssey batteries in the Americas and Europe within the transportation markets, which covers spread companies and aftermarket automotive retailers. This alone could easily utilize the majority of the new manufacturing capacity over the next five years. To provide an update on our strategic initiatives, we are planning a full investor day at the New York Stock Exchange.

Please turn to Slide 9. As we wrap up our fiscal 2019 and look to the new fiscal year, I thought it would be helpful to provide a snapshot of what we're seeing in the broader industry, which continues to dynamically evolve. From a product standpoint, the industry is sending a clear signal, that maintenance free is the future of industrial batteries. Our NexSys Pure and NexSys ION energy storage products provide the modular solutions customers are clamoring for and we are uniquely positioned to provide them at a easy one-stop shop offering. From a competitive standpoint, EnerSys is far and away, the Company best position to compete in both the near and long term. Many of our competitors are struggling financially as they cannot compete with our premium product offerings. They are outdated and commoditized product offerings failed to meet the needs of customers. This is a clear advantage should led -- this clear advantage should lead to improved market share for EnerSys in the U.S. and EMEA. From an industry trend standpoint, we are well positioned to capitalize on large industry drivers including 5G and broadband. We recently spoke to three experts who indicated the 5G build-out in the U.S. and Canada could eventually lead to 5.5 million small cell sites. If we capture only 25% of that market, that would translate to 1.4 million small cell sites we could supply, leading to an additional sales in excess of $1 billion during 5G rollout just on small cell sites.

On broadband, as previously referenced expanding existing DOCSIS 3.1 infrastructure by broadband players will fuel additional product sales into this important market. The net takeaway is that there is little doubt the significant capital spending by our customers will occur. The combined EnerSys and Alpha offerings is uniquely positioned to be a major beneficiary of this anticipated capital spending cycle.

Looking forward, we believe our future is clear EnerSys will continue to be the dominant company in the Industrial, Power Systems business. Everything we do is designed to further our competitive advantage as we continue to deliver tremendous change EnerSys by upgrading our digital core implementing lean principles integrating a world class organization in Alpha, developing new lithium-ion product offerings, innovating through cutting edge industrial wireless charging and expanding the TPPL product family. It is not easy and we have felt some short-term growing pains, but in the end it is quite clear that we are doing the right things to position the company and its shareholders for long-term success.

Now, I'll ask Mike to provide further information on our results in Q1 guidance.

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

Thanks, Dave. For those of you following along on our webcast, I'm starting on Slide 10. Our fourth quarter net sales increased 17% over the prior year to $797 million due to a 20% increase from acquisitions and 1% increases for both pricing and volume minus a 5% decrease from currency. On a regional basis, our fourth quarter net sales in the Americas were up 33% to $508 million while Europe's net sales were flat at $228 million and Asia decreased 19% in the fourth quarter to $61 million compared to the prior year.

The Americas enjoyed 36% from acquisitions and 1% from pricing less than 2% volume decline and a 2% decrease from currency. Europe had a 11% volume increase, less 10% negative currency and 1% price decline. In Asia volume decreased 14% and currency declined 5%. On a product line basis, net sales for Motive Power were down 3% year-over-year at $347 million, well reserve power was up 39% to $449 million. Motive power at a 2% volume increase and 1% decrease in price and a 5% currency loss. Reserve power generated 42% from acquisitions and its 2% increase in price netted by 5% in foreign currency loss.

Please now refer to Slide 11. On a sequential basis, fourth quarter net sales were also up 17% compared to the third quarter of fiscal 2019 driven by 16% from acquisitions and a 2% volume gain less a 1% price decline. The Americas region was up 26%, while Europe was up 5% and Asia was slightly up. On a product line basis Motive Power was down 1% while reserve power was up 36%.

Now a few comments about our adjusted consolidated earnings performance. As you know, we utilized certain non-GAAP measures in analyzing our company's operating performance, specifically excluding highlighted items. Accordingly my following comments concerning operating earnings and my later comments concerning diluted earnings per share exclude all highlighted items. Please refer to our company's form 8-K, which includes our press release dated May 29, 2019 for details concerning these highlighted items.

Please now turn to Slide 12. On a year-over-year basis, adjusted consolidated operating earnings in the fourth quarter for the legacy EnerSys business decreased approximately $4 million to $69 million with the operating margin, down 30 (ph) basis points due to the Richmond implementation impact.

By legacy EnerSys business, I'm referring to the pre-acquisition entity, assuming the Alpha transaction hadn't occurred. As such the nominal increase from organic volume for the prior year, along with $3 million in pricing and $3 million lower commodity cost was not enough to offset the inefficiencies incurred in our Q4 SAP implementation in Richmond, Kentucky and increases in operating expenses. However, on a sequential basis, our fourth quarter operating earnings were comparable. Legacy operating expenses when excluding highlighted items were at 15% of sales for the fourth quarter compared to 14.2% in the prior year. Fiscal 2019, operating expenses of $386 million for the full year were 14.6% of sales, that percent was flat with the prior year. Excluded from legacy operating expenses recorded on a GAAP basis in Q4. Our pre-tax charges of approximately $35 million primarily related to the $7.2 million in settlement of the EU anti-competition claim and $24.1 million in restructuring, which includes our exit from three locations in EMEA.

Excluding those charges, our Americas business segment achieved an operating earnings percentage of 12.7%, which was 30 basis points lower than the 13% in the fourth quarter of last year. Higher freight and challenges in implementing SAP and Richmond created the decline. On a sequential basis, the Americas fourth quarter decreased 80 basis points from the 13.5% margin posted in the third quarter due primarily to the previously mentioned SAP implementation. Americas' OE dollars were down approximately $2 million from the prior year and down $4 million from the prior quarter.

Europe's operating earnings percentage of 10.2% was up from last year's 9.7% as well as last quarter's 7.9%. OE dollars increased $1 million from the prior year and increased $6 million from the prior quarter in EMEA, primarily from lower lead costs and volume.

The operating earnings percentage in our Asia business declined 460 basis points in the fourth quarter of this year to 2.1% operating loss from 2.5% profit in the fourth quarter of last year and was down from last quarter's profit of 1%. Asia's OE dollars were down approximately $3 million and $2 million from the prior year and prior quarter respectively on lower volume and FX. The 14% increase in operating earnings when including Alpha, reflects the impact of a full quarter's results as well as the exclusion of $5.5 million of amortization of intangibles from operating expenses in Q4.

Please move to Slide 13. As previously reflected on Slide 12, our fourth quarter adjusted consolidated operating earnings was $69 million on the legacy EnerSys business with a decrease of 6% in comparison to the prior year. Our adjusted consolidated net earnings of $54.5 million was $2 million higher than the prior year. The improvement in adjusted net earnings is a result of lower taxes. Our adjusted effective income tax rate of 13% for the fourth quarter was lower than the prior year's rate of approximately 20% and lower than the prior quarter's rate of 17%. Discrete tax items caused most of these variations. Fiscal 2019's full year tax rate was 17%, which is below our 18% to 20% range of expectations for fiscal 2020. Alpha contributed adjusted operating earnings of $14 million or 10.2% of revenue on a $136 million. Overall after considering interest, taxes and dilution of shares issued to the seller, Alpha was $0.15 accretive after excluding $3 million in other restructuring inventory write-offs and acquisition costs along with $4 million in after-tax amortization on the intangible assets recorded in purchase accounting.

EPS, including Alpha increased 15% to $1.43 on higher net earnings and higher shares outstanding. We expect our first fiscal quarter of 2020 to have approximately $43.7 million of weighted average shares outstanding, which includes the nearly 1.2 million shares issued in the Alpha-transaction net of the 0.4 million shares repurchased in Q4. As a reminder, we still have nearly $94 million of share buybacks remaining from our Board of Directors authorizations.

Please now turn to Slides 14 and 15. As usual, we have provided information on a year-to-date basis similar to that of our fourth quarter on prior pages. These two pages are for your reference, and I don't intend to cover the year-to-date results.

Please now turn to Slide 16. The Alpha transaction is progressing as planned with synergies being realized as expected. The logic of our acquisition has largely been acknowledged by our customers and vendors. We still have nearly $300 million of cash on hand and our credit agreement, leverage ratio of 2.0 times after the transaction is still well positioned. We generated $197 million in cash from operations in fiscal 2019. Capital expenditures were $70 million for the year. We expect full year CapEx spending of approximately $90 million to $100 million in fiscal 2020. We expect to generate adjusted diluted net earnings per share between $1.30 and $1.34 in our first quarter of fiscal 2020, which excludes an expected net charge of $0.24 per share primarily from charges related to the Alpha amortization in our continuing restructuring programs.

We anticipate our gross profit rate in our first fiscal quarter of 2020 will be approximately 26% which is comparable to Q4. The benefits of lower lead costs will likely be negated by higher manufacturing costs in the Richmond. Most of the costs related to Richmond were incurred in Q4, but hit our P&L in the following quarter.

As we move forward with the integration of Alpha and our upcoming change in segment reporting to align the business focus, we will no longer segregate the legacy EnerSys business from Alpha in my remarks on this call. We will of course, keep you updated on our progress with Alpha and our turnkey solutions for our reserve power markets.

Now let me turn it back to you, Dave.

David M. Shaffer -- Director, President and Chief Executive Officer

Thanks, Mike. Michelle, we will now open up the line for any questions.

Questions and Answers:

Operator

Thank you. (Operator Instructions) Our first question comes from the line of Noah Kaye with Oppenheimer. Your line is open. Please go ahead.

Noah Kaye -- Oppenheimer -- Analyst

Good morning, thanks for taking the questions. Appreciate the details you provided on the Richmond interruption. Can you talk about where you're at globally in your ERP implementation across the business? And what gives you confidence that you'll get continuity of operations going forward?

David M. Shaffer -- Director, President and Chief Executive Officer

Thanks, Naoh for the question. We've -- the Alpha acquisition has give us an opportunity to evaluate where we go next with our strategy. And we're taking a little bit of time right now we're coming off of a tough implementation down at the Richmond plant. So it is the right time for us to take a breath and evaluate the next phases and it's really a question of the sequence and what are the priorities and we are in the midst of that evaluation right now and it will be, it's going to be a long journey, it was always going to be a long journey and we should have the clarity, we hope to in the fall be announcing kind of the next phases and where we go with our digital core investments.

I think most of it will be tied the way it feels right now, Noah is -- it will be more focused on the distribution side of the business and the configurations part, especially with a lot of the modular new products and a lot of the Alpha systems, we're getting a lot of traction with the customers from the system side. So I suspect, more of our emphasis is going to be there versus going into the traditional manufacturing factories and plugging away out an MRP system. So we don't have that exact color right now. But we'll certainly give you that update in the fall.

Noah Kaye -- Oppenheimer -- Analyst

Okay. Great. Appreciate that and look forward to it. You highlighted the increased CapEx to build out the TPPL capacity and I guess a related question to this idea of continuity stability (ph). How do we think about the future flexibility of those factories to serve different end markets? We can see that many different -- different verticals and other different skews you're manufacturing, a lot can move around in your individual markets in any given time period. How do we think about what these investments will provide, not just in terms of added revenue, but maybe the flexibility to serve different markets?

David M. Shaffer -- Director, President and Chief Executive Officer

It's a solid question and it was a driving influence to the specification of our new high-speed automated line actually. So, to your point, we have to have an envelop on these machines that can carry the full spectrum of products. You bring up a good point, the history of this technology started way back in aircraft batteries a long time ago and, but one of the key drivers for our growth over the years in terms of operating performance has been the expansion of that core technology into new markets and the block sizes are getting bigger and bigger and that's been one of the big challenges for the factories over the last year or so, has been this rotation into these bigger blocks, especially as we get into more and more motive power.

So it's very clear that we have to specify new equipment going forward that can accommodate the full spectrum of the range and that's what's driving a lot of our decisions right now and we also want to have plant redundancy, most of our customers want at least two factories that are tool for these high runner products. So these are, it's an astute question and it's very clearly one of the things that's driving the capital investment, we have to build flex -- flexibility, we're building modularity into the products and we have to build that same flexibility into our assembly equipment.

Noah Kaye -- Oppenheimer -- Analyst

Okay. Thank you for that color. And maybe one more if I could. I think in your remarks you mentioned the customers you're serving with the Alpha EnerSys integrated offerings are having problem with other suppliers. Can you maybe speak to that a little bit more in terms of what challenges are being encountered and how do you think you're differentiating?

David M. Shaffer -- Director, President and Chief Executive Officer

So, Drew gave me a call last night, was after still laid on the West Coast, but he gave me a call last night before the call and here just left a meeting with one of the large wireless customers. And that's Drew Zogby is the President of the Energy Systems business. He came over with the Alpha transaction. And so, and the feedback from Drew was, we're working on a big project, which we're excited about and it's a combination of a per sale and closure, Alpha cordex rectifiers and EnerSys batteries. And the ability for that customer to provide a single purchase order with a single configuration part number just dramatically eases that and then we even have the ability to do full engineering furnish and install as well related to the site. So that's such a, it's so much harder when they have to coordinate multiple purchase orders, try to coordinate what fits, when is it going to arrive and then when there's problems or if there's problems, there's a lot of finger point typically, as people are trying to suss-out who's to blame for whatever is going on. And what we are offering is really one throat to choke and it's especially in today's telecom world where there's been so many headcount reductions and that tends to be the future, I don't think, I see any letup in that the big Telcos just don't have the expertise, they used to.

So they're going to rely more and more of their suppliers. And so we feel like the strategy and the combination is positioning us extremely well before and we -- and really we wanted to get this set up and ready. So that when the 5G investment starts in earnest, we can really take a leading position and simplify the lives of our customers. That's the host. That's a major driving part of the whole strategy.

Noah Kaye -- Oppenheimer -- Analyst

Great. Thank you for that. I'll jump back in queue.

David M. Shaffer -- Director, President and Chief Executive Officer

Okay.

Operator

Thank you. And our next question comes from the line of John Franzreb with Sidoti & Company. Your line is open. Please go ahead.

John Franzreb -- Sidoti & Company -- Analyst

Yes. Dave, I just want to continue on that last point you made from what I recall cross-sell had some sizable customer concentration and that became something of an issue. This Alpha has similar customer concentration or not?

David M. Shaffer -- Director, President and Chief Executive Officer

I think, John, the issue is the industry has customer concentration, so whether it's wireless or whether it's broadband there's just dominant in these industries and so you can't avoid it. So Verizon and AT&T and Sprint T-Mo that's it, is really three customers. And I apologize, I'm getting a little echo here. And then on the broadband side, Comcast and Charter are dominant. And so in any one of those customers decides to take a little break on spending or to lock down their balance sheet for a little bit, we're going to feel it and that's the nature to be, so, yeah, I would say it's not so much Alpha, is it just the industry, but we -- we try to cast as broad and that is possible and we try to maintain relationship approval at all the various carriers broadband companies.

John Franzreb -- Sidoti & Company -- Analyst

Okay. So thanks. That's helpful. So, last quarter you kind of thought that the Telco spending would recover in the second half of this fiscal year. Is that still the case or not?

David M. Shaffer -- Director, President and Chief Executive Officer

It's dealing more -- getting more confident every day. That phone call last night was helpful in that regard. And as we alluded to in the prepared remarks the -- we just think that there's certain of these types of investments, especially on the maintenance and operations, the operating budgets of these company that -- you can forestall some of these things like battery replacements, but you can't -- eventually you're going to have and get them done. So -- we're confident that recovery is going to occur. It's really two accounts and I don't want to name names, but it's pretty well publicized. One in the broadband space, one in the wireless space that have their own reasons for locking down some spending, I think a large of it. My sense is -- is that everybody is trying to get their strategy and their balance sheets ready for the inevitability of major investment in 5G. So, I like to thank, if it is the calm before the storm. But I can't give you a definitive answer on when 5G is going to start in earnings.

John Franzreb -- Sidoti & Company -- Analyst

Okay. Fair enough. And then, regarding first quarter guidance. I just want to make sure, I understand some things regarding Richmond and the motor side of the business. How much revenue was deferred from Q4 into Q1 in that business or was that revenue actually a loss. And how much you said some of the cost are going to be incurred in Q1 and is that embedded in your guidance? Or you'd be excluding those cost associated the ERP roll-out in your guidance? And maybe you can quantify that number also.

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

Hey John, would you try picking up your handset maybe that will help us on the Echo.

John Franzreb -- Sidoti & Company -- Analyst

Okay. I'll give a shot here. Okay, How is that?

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

Alright, little better. Okay, So the -- the answer is -- the latter part of your question, our guidance includes that knock-on impact from Richmond in incurred in Q4 as it rolls out into our Q1. The total number on the revenue is a big number 25 type million of which we would anticipate some -- we have the ability to probably pickup $10 million to $15 million of it in the upcoming quarter, now. How much, if any of that has been lost, I think it would be hard to argue that we didn't lose some of those quarters that went elsewhere. But we -- it's for us it's -- well we hate to lose an order, it's more that -- that customers next order comes back our ways it's much more important item for us. And we are hopeful that our customers will hang with this and understand the situation. So the -- I would say that there is about $3 million as I said in my remarks of drag on impact that is 21 (ph) that is reflected in our guidance.

John Franzreb -- Sidoti & Company -- Analyst

Okay. Thanks a lot, Mike. I'll get back into queue.

Operator

Thank you. (Operator Instructions) Our next question comes from the line of Brian Drab with William Blair. Your line is open. Please go ahead.

Brian Drab -- William Blair -- Analyst

Hey, good morning. Thanks for taking the questions. First question is -- it looks like you've given us an estimate on the content per small cell site for Alpha. And I just wanted to drill down on that a little bit is the estimate roughly $1,000 per small cell site for Alpha content?

David M. Shaffer -- Director, President and Chief Executive Officer

Yeah, yeah, that's a good, that's a good rough out of the number. And you can see it's -- it's two ways that is there and that's why we tried to depict there, one of the gate -- the Gateway solution is really tied to HFC Hybrid Fiber Coaxial networks and then the line powering solution, which is the other picture we showed, is using a kind of a traditional Copper Twisted Pair way of bringing power to the small cell site. We have both and we really like the situation where they're using the existing HFC networks to provide power (ph) to the small cell sites. We think that's a great win and we hope and we encourage many of the wireless Telcos to use those HFC networks for backhaul for real estate for power.

Brian Drab -- William Blair -- Analyst

Okay. Then I was under the impression that maybe there would be more components required in some cases than what you're depicting in those pictures like the downconverters, the power supplies the...

David M. Shaffer -- Director, President and Chief Executive Officer

Okay. So you're right, that's a -- Brian it's a good point that the downconverter is at the small cell site, but there is an upconverter in an enclosure with DC rectifiers and battery somewhere at a node, somewhere else, that's not depicted, but yeah you're right, there is more to that line powering then you see in terms of the Gateway remember, what's happening there is the tower is coming through the co-ax. So it's actually pulling the power through the co-ax. So as they add more and more loading onto the co-ax that's going to require either more or larger XM3 UPS systems and Alpha cell batteries, which again we have a very good market share in that outside plant powering for those coaxial network. So, yeah, there's much more of the store. But, and the numbers we quoted were very specifically and narrowly on just the small cell side stuff. But to your point, there is a lot more to the story than just that.

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

But, Brian, this is Mike. The -- one of the attractive features of the product offering, is it doesn't take that much to get in the business. And so it is that the fact that there isn't that much more to add until you build up significant maps to have that upconverter and the power supply. So they can get into this game with less cost and maybe other solution.

David M. Shaffer -- Director, President and Chief Executive Officer

Right. So we had, we had three small cell site industry experts address our combined sales meeting. And that -- my takeaway Brian as I told as you always need three things. You need real estate, you need a place to put the small cell site, you need power, you have the power the small cell site and you need backhaul, you need to get the data from that radio back to the network. And we think that -- the especially the Gateway solutions where they're using those small cell sites on existing HFC networks is perfect and to Mike's point you can pop those in very quickly. So if a wireless carrier wanted to roll-out 5G in a geographic area that has a lot of HFC network already there, like my neighborhood. I can't walk more than few feet without seeing an Alpha box on a hole somewhere, that it provides an opportunity for the carriers to deploy very rapidly. So we're excited about the products and the positions we have, and we like the fact that we're getting things organized before the 5G spending starts in real earnest.

Brian Drab -- William Blair -- Analyst

Okay. Thanks. And then -- that you mentioned the 25% share estimate to -- I mean is that, a roughly ballpark -- to look at that conservative?

David M. Shaffer -- Director, President and Chief Executive Officer

Just a conservative number we threw out there. Just trying to make the point. Just trying to make the point, and what the addressable market is. We like our position in both line powering and gateway powering of small cell sites.

Brian Drab -- William Blair -- Analyst

Okay. Got it. And then just t one more quick one for right now. You mentioned that the $25 million in cost synergies is on track. Can you comment more specifically on, what has been realized or what are we seeing in the numbers so far and what do you think you'll, that we'll see in the numbers in fiscal 2020 versus fiscal 2021 of that total realized gain?

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

Well, the -- total target within the $25 million to $26 million range, Brian. And our estimates for this year range from $10 million to $16 million depending on whether you're talking calendar or fiscal period. You can see or I will inform you that the sequential step up from our Q4 period ended March 31, to our Q1 period ended June 30, as stepped up by $4 million. So, there is a little bit higher volume in that timeframe, but it also reflects some of those synergies are taking hold. So, if you were to put it in a range, that range right now is in the $10 million to $16 million. So if I drew it at line and said it's somewhere $13 million to $14 million for this year with the other half going into next year.

And one of the opportunities we have because, we assumed we would lose some existing customers and we deflated our total estimate with the assumption that we would have some lost sales and we really haven't seen that yet. So there is upside potential to do better than that. Albeit those higher sales, the not lost sales are should be fairly, immediately, but the sales we're connecting our products and selling them elsewhere -- where the world are benefits that's what takes at least a year to catch hold.

Brian Drab -- William Blair -- Analyst

Okay, Mike. And then just to really clarify at this point. So if you say $10 million to $16 million. First of all, so $16 million sounds like that's how we should think about it, if it's a fiscal year that we're thinking about and then, is this a run rate that you would exit, the year having achieved or is that actual $16 million reduction in cost in fiscal 2020?

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

So, certainly that should be the exit rate that we achieve, and it would be. So I would expect, as I said we are somewhere between $10 million to $16 million in fiscal 2020.

Brian Drab -- William Blair -- Analyst

Okay.

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

And exit by the time we exit next year we're at $25 million to $26 million. Now, the timing of it for exactly when we hit that full stride is a little bit harder to predict, but it should be pretty close by next year to getting that in the full year.

Brian Drab -- William Blair -- Analyst

Okay. All right. Thanks very much.

Operator

Thank you. And I'm showing no further questions at this time. And I would like to turn the conference back over to Mr. David Shaffer for any further remarks.

David M. Shaffer -- Director, President and Chief Executive Officer

Well, I just want to thank everybody for taking your time today to attend our call. Have a good day everyone. Bye-bye.

Operator

Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program and you may all disconnect. Everyone have a great day.

Duration: 48 minutes

Call participants:

David M. Shaffer -- Director, President and Chief Executive Officer

Michael J. Schmidtlein -- Chief Financial Officer & Executive Vice President

Noah Kaye -- Oppenheimer -- Analyst

John Franzreb -- Sidoti & Company -- Analyst

Brian Drab -- William Blair -- Analyst

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