NEW YORK, NY--(Marketwired - October 20, 2016) - Engagement Labs Inc. (TSX VENTURE: EL) today announced that a major wireless carrier -- among the top 4 carriers -- has selected its new TotalSocial™ tool to obtain a complete view of the consumer conversation around its brand and its competitive set. Launched earlier this year, TotalSocial is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. This score enables companies to better understand the effectiveness of the marketing campaigns, perception of their brands and how they compare against their peers. Through the multi-year agreement, valued at US$540,000 over three years, the wireless carrier will license TotalSocial data and platform tools.
"Our research indicates clearly that both online and offline conversations make significant contributions to consumer spending. This wireless carrier recognizes the significance of both, and TotalSocial will provide them with unique insights for driving improved marketing effectiveness and enhanced business results," said Ed Keller, CEO, Engagement Labs.
In addition to TotalSocial insights on its own brand, the new client will also be able to benchmark against its competitors in the wireless category, and apply diagnostics to guide improvement.
Engagement Labs Inc. also announces today its intent to satisfy its obligation to pay independent director fees for the period January 1, 2016 to September 26, 2016 by issuing shares, pending approval from the TSX Venture Exchange. The Corporation will issue 679,885 Common Shares with a deemed value of $0.20 per share (for an aggregate value of $135,977) to the independent directors of the Corporation for services provided. Such aggregate value is the net amount owing to the independent directors after making all statutorily required source deductions. This issuance was approved by shareholders at the recent Annual meeting of the Company held on September 27, 2016.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) is the world's first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry - both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. As a unique measurement solution, TotalSocial demonstrates to marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an "always-on" proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs' patented social media measurement tool and Keller Fay's comprehensive offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK.
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