As a player, Phil Neville had to get used to the enormous expectation levels surrounding England before every major tournament and they are soaring once again following their opening two matches in the Women's World Cup in France.
England beat Scotland 2-1 in their opening Group D game and followed that up with a 1-0 win against Argentina to ensure qualification for the last 16.
With the BBC broadcasting every match of the tournament, Neville knows his side have a gilt-edged opportunity to cement the women's game in the consciousness of the masses.
Who is in England's World Cup squad?
Goalkeepers: Karen Bardsley (Manchester City), Mary Earps (Wolfsburg), Carly Telford (Chelsea)
Defenders: Millie Bright (Chelsea), Lucy Bronze (Lyon), Rachel Daly (Houston Dash), Alex Greenwood (Manchester United), Steph Houghton (Manchester City), Abbie McManus (Manchester City), Demi Stokes (Manchester City), Leah Williamson (Arsenal)
Midfielders: Karen Carney (Chelsea), Jade Moore (Reading), Jill Scott (Manchester City), Lucy Staniforth (Birmingham City), Georgia Stanway (Manchester City), Keira Walsh (Manchester City)
Forwards: Toni Duggan (Barcelona), Fran Kirby (Chelsea), Beth Mead (Arsenal), Nikita Parris (Manchester City), Jodie Taylor (Seattle Reign), Ellen White (Birmingham City)
Who is in England's World Cup group?
What is England's third match?
It's against Japan on Wednesday, June 19. Kick-off is at 8pm BST.
What are England's full group fixtures?
Sunday, June 9
Friday, June 14
Wednesday, June 19
Japan vs England (8pm, Nice) - BBC One
Read the full Women's World Cup fixtures here.
What is England's World Cup record?
*Draws include knockout matches decided on penalties.
What's the latest news?
England will now look to cement top spot when they conclude their Group D matches by facing second-placed Japan in Nice on Wednesday.
Japan have four points, while Argentina and Scotland, whose meeting on Wednesday takes place in Paris, have one and none respectively.
As well as a top-two finish in a group guaranteeing a spot in the last 16, four of the six third-placed finishers will also progress.