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Entercom Forges Multi-Year Partnership With BetMGM

Anusuya Lahiri
·1 min read
  • Sports betting and gaming entertainment company BetMGM forged a multi-year partnership with multi-platform audio content and entertainment company Audacy (NYSE: AUD) (formerly Entercom Communications Corp (NYSE: ETM)) across its sports broadcast stations, the Audacy and Bet QL apps, digital platforms, and the BetQL Audio Network.

  • The partnership includes unified content across Audacy’s broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy’s band of local and national sports betting content.

  • The partnership will showcase BetMGM’s sports betting content to the sports fans via Audacy’s portfolio of broadcast stations, podcasts, and shows.

  • BetMGM will also get preferred access to Audacy talent under the arrangement.

  • Audacy’s acquired sports data and iGaming affiliate platform QL Gaming Group last year and launched the “BetQL Audio Network in Jan. 2021 are the deal’s vital elements.

  • Price action: ETM shares traded higher by 2.13% at $5.025 on the last check Tuesday.

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