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Equifax plummets after huge data breach, Kroger sinks on profit drop, American Outdoor Brands falls

Here’s a look at some of the stocks the Yahoo Finance team will be tracking for you today.

Equifax (EFX) shares plummeted in early trading. The credit-reporting agency announced late Thursday that it was hit with a major data breach. The company said around 143 million Americans had critical information stolen. Hackers accessed people’s Social Security numbers, birth dates and much more.

On the earnings front, shares of Kroger (KR) fell after the nation’s largest supermarket chain said profit declined nearly 8% in the second quarter as price cuts took a toll on its bottom line. Kroger reaffirmed its outlook for the rest of the year, but did not include impact from hurricanes Harvey and Irma. Kroger and other big supermarkets have been trying to fight off growing competition from Walmart (WMT) and Amazon (AMZN).

American Outdoor Brands (AOBC) shares sank this morning. The parent company of gun maker Smith & Wesson cut its outlook for the year after posting a loss for last quarter and revenue that also missed estimates. Sales fell nearly 38% from a year ago. The company blamed the shortfall on lower than expected shipments in its firearms business.

Ralph Lauren (RL) shares rose on Friday after Credit Suisse upgraded the stock to Outperform from Neutral and raised its price target on the stock to $111 dollars a share. The firm believes the luxury apparel maker is on track to return to growth and expand its profit margin.