U.S. markets closed
  • S&P 500

    +26.83 (+0.59%)
  • Dow 30

    +294.60 (+0.82%)
  • Nasdaq

    +78.83 (+0.55%)
  • Russell 2000

    +53.62 (+2.96%)
  • Crude Oil

    -1.58 (-2.08%)
  • Gold

    +34.50 (+1.68%)
  • Silver

    +0.24 (+0.92%)

    -0.0013 (-0.12%)
  • 10-Yr Bond

    -0.1260 (-2.90%)

    +0.0088 (+0.70%)

    -1.4370 (-0.97%)
  • Bitcoin USD

    +198.66 (+0.50%)
  • CMC Crypto 200

    +11.20 (+1.41%)
  • FTSE 100

    +75.60 (+1.01%)
  • Nikkei 225

    -55.39 (-0.17%)

ESPN used to be Disney’s cash cow. Now, its revenue is declining, and Bob Iger is looking to sell a stake

Neilson Barnard—Getty Images

The Mouse House isn’t sure what to do with its languishing cash cow, ESPN.

The sports network, once a financial engine for Disney, is suffering a decline in revenue owing to the slow death of traditional cable TV. Though ESPN is still profitable, Disney is looking to sell off a stake and transform the business into a digital streaming company, though near-term plans for that are unclear.

Disney CEO Bob Iger told CNBC in July that he wants “strategic partners that could either help us with distribution or content.”

ESPN has long been the reliable moneymaker of the media and entertainment giant. In the first half of 2023, Disney’s cable networks division, led by ESPN and its sister channels, generated $14 billion in revenue and $3 billion in profit. But revenue for those six months is down 6% from what it was a year earlier, and profit dropped 29%, according to the New York Times. Disney does not break out ESPN’s finances separately.

Since Disney acquired it in 1996, ESPN’s revenue—which largely comes from cable fees and advertisements—has played a major role in Disney’s growth, helping pay for the acquisitions of Marvel, Lucasfilm, Pixar, and 21st Century Fox, along with building its streaming service, Disney+.

Iger recently enlisted the help of former high-ranking Disney execs Tom Staggs and Kevin Mayer. Both Staggs and Mayer were considered candidates for the chief executive position in 2020, until Bob Chapek was hired and then quickly fired, with Iger returning as a “boomerang CEO” in November 2022.

Mayer and Staggs’ return was originally reported by Puck, saying they will consult with Iger and ESPN president Jimmy Pitaro on the future of the sports network, and, to a lesser degree, Disney’s other TV networks like ABC.

Pitaro said the company had seen “a healthy level of interest” from sports leagues as well as technology, marketing, and distribution companies for buying a stake in the business.

Disney did not immediately respond to Fortune’s request for comment.

Death of a (cable) salesman

Cable subscribers are an endangered species.

Since streaming platforms started their rise in the mid-2000s, cable television has been on the decline. In the first quarter of 2023, cable and live TV providers lost 2.31 million subscribers, Cord Cutters News reported.

Streaming platforms offer cheaper subscription options and let viewers watch what they want, when they want from their massive libraries of shows and movies. The average cable bill is over $200 a month, according to U.S. News & World Report. In comparison, the standard Netflix subscription plan is $15.49 a month.

ESPN’s two main revenue streams rely on cable: affiliate fees from cable providers and ads. Affiliate fees are monthly fees paid by cable providers for the right to offer ESPN channels to households. ESPN collected around $626 million in affiliate fees in 2022, according to the New York Times, citing S&P Global Market Intelligence.

In terms of advertising, ESPN has earned over $2 billion annually in recent years, the New York Times reported.

Iger told CNBC that ESPN will transition to a streaming service model, but declined to share the time frame. However, in later reporting, sources told CNBC that a new direct-to-consumer product won’t be ready to launch before 2025.

This story was originally featured on

More from Fortune:
5 side hustles where you may earn over $20,000 per year—all while working from home
Looking to make extra cash? This CD has a 5.15% APY right now
Buying a house? Here's how much to save
This is how much money you need to earn annually to comfortably buy a $600,000 home