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Esports Leader Cloud9 Partners With Entrepreneur and Tennis Champion, Serena Williams, to Launch "Champion’s Mindset" Course for Coaches

·3 min read

SANTA MONICA, Calif., November 04, 2021--(BUSINESS WIRE)--In the wake of its successful online summer camp last year, Cloud9 Esports is evolving its Training Grounds youth development initiative into a full-fledged afterschool program in partnership with tennis champion Serena Williams.

The premier esports organization launched Training Grounds to nurture the next generation of players in esports, an industry that is expected to grow to $3 billion in 2022, according to Goldman Sachs. A program for middle and high schools, Training Grounds emphasizes the values of teamwork, critical thinking and sportsmanship within the context of competitive gaming. Training Grounds coaches deliver a curriculum centered on youth mentorship, growth, and excellence, while building a fun and inclusive gaming community among its players.

In the Training Grounds Champion’s Mindset course, Serena Williams personally details the practices and mindset shifts that drove her to become one of the greatest athletes of all time. The course also includes specific tips for coaching a Champion’s Mindset with young Esports players.

In collaboration with the Positive Coaching Alliance, an organization dedicated to creating a positive youth sports culture, Cloud9 is offering the "Champion’s Mindset" course free on its website for school coaches, parents, and educators to use as part of their youth development work.

"Hard-work, practice and dedication are so important when you’re working to become the best and make your dreams come true, whether that be in sport or something different," said Williams. "As an advisor on Cloud9, I am excited to team up on their Training Grounds program to help nurture these skills in students everywhere."

"We’re thrilled to partner with Serena Williams, truly one of the greatest tennis champions of all time, to teach our coaches the best way to inspire and train aspiring young athletes," said Samir Bolar, Executive Director at Training Grounds. "As we transition our Training Grounds program into schools, Serena’s ‘Champion’s Mindset’ course will be an essential coaching tool in developing young gamers that are goal-oriented, healthy, and resilient."

About Cloud9

Established in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. Cloud9 fields close to a dozen professional teams in as many games, including Halo, League of Legends, Overwatch, and World of Warcraft. For more information, please visit https://www.cloud9.gg.

About Training Grounds

Training Grounds is Cloud9’s premier Esports player development program. Training Grounds aspires to develop the modern gamer and build a more inclusive gaming community by focusing on community building, leadership, and game specific strategy. Training Grounds offers a comprehensive set of coach-led league play and training experiences for young gamers to level up their play on select team based Esports game titles. Every training incorporates the TG Way, the six core values we expect all elite gamers to demonstrate on and off the battlefield. For more information, please visit https://traininggrounds.gg.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211104005836/en/


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Steven Wilson / Ron Hofmann
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