BROOKLYN, N.Y., Feb. 26, 2020 /PRNewswire/ -- Etsy, Inc. (Nasdaq: ETSY), which operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world, announced today that it is evolving its advertising offering to help sellers more effectively drive traffic to their listings.
Etsy is introducing a new advertising service, called Offsite Ads. Etsy will pay the upfront costs to promote sellers' listings on multiple internet platforms without any upfront costs for sellers. When a shopper clicks on an online offsite ad featuring a seller's listing and purchases from their shop, the seller will pay Etsy an advertising fee on that order - only when they make a sale. The Etsy Ads service will now be a dedicated on-site advertising program for sellers to promote their listings to shoppers on Etsy.
Read more in Etsy's full announcement on its news blog: https://blog.etsy.com/news/2020/introducing-offsite-ads-a-new-risk-free-way-to-advertise/
Etsy, Inc. operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world. Our primary marketplace, Etsy.com, is the global destination for unique and creative goods. Buyers come to Etsy to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs. In addition, Etsy, Inc. owns Reverb, a leading global online marketplace dedicated to buying and selling new, used, and vintage musical instruments.
Etsy's mission is to keep commerce human, and we're committed to using the power of business to strengthen communities and empower people. Our company was founded in 2005 and is headquartered in Brooklyn, New York.
Etsy has used, and intends to continue using, its investor relations website and the Etsy News Blog (blog.etsy.com/news) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Etsy News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.
Investor Relations Contact:
Deb Wasser, Vice President, Investor Relations
Gabriel Ratcliff, Senior Manager, Investor Relations
Media Relations Contact:
Sarah Marx, Senior Manager, Corporate Communications
Cautionary Statement Regarding Forward-Looking Statements:
Forward-looking statements include all statements that are not historical fact, including statements related to the anticipated benefits and timing of our new Offsite Ads product and changes to our Etsy Ads product. Forward-looking statements involve substantial risks and uncertainties that may cause actual results to differ materially from expectations. These risks and uncertainties include risks related to our marketing efforts, and other risks and uncertainties that are more fully described in our filings with the Securities and Exchange Commission, including in the section entitled "Risk Factors" in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2019, and subsequent reports that we file with the Securities and Exchange Commission. Forward-looking statements represent our beliefs and assumptions only as of the date of this blog post. We disclaim any obligation to update forward-looking statements, except as required by law.
SOURCE Etsy, Inc.