Ask any editor in our office where her [pants, sweater, loafers] are from, and she’ll probably tell you Everlane. The clothing company has become one of our go-to’s, and why not? With its transparent business model and eco-conscious ethos, we can feel good (well, better) about our online-shopping habit. And once again, it’s got a new product up its proverbial sleeve.
Tread by Everlane isn’t just the company’s first sneaker, but an entire sneaker brand. And because it’s Everlane and all, the sneakers are low-impact and carbon-neutral.
According to a press release, the unisex shoes (called The Trainer) took two years to conceptualize and create. For now, there’s just the one style, which is a little bit retro and a little bit “dad,” but not to the point of being the chunkiest shoe on the block. It comes it seven subtle, neutral-ish colors and sizing is available in both men’s 7 through 13 and women’s 5 through 12. We’ve got dibs on the “butter” shade.
As for the shoe’s construction, it’s made with a 94.2 percent virgin plastic-free sole, full-grain leather (sourced from a clean tannery, natch),and laces and lining made of recycled plastics. To offset the carbon emissions from production, the brand is partnering with NativeEnergy (a nonprofit) to support greenhouse gas-reducing projects. Right now, that means working with ranchers to improve cattle-grazing practices on American grasslands.
This isn’t the first time Everlane has forayed into environmental causes. Last fall, the brand announced its goal to remove all virgin plastic from its supply chain by 2021, kicking things off with its renewed synthetic outerwear line (called ReNew). They also revamped their silk textiles, replacing them with clean alternatives.
Each pair of the Tread sneaks will retail for $98, and the collection launches on April 25—but you can sign up for the waitlist today. We have a feeling these babies will go fast.
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