SAN MATEO, CA--(Marketwired - Apr 7, 2015) - EverString, a leading provider of predictive analytics for sales and marketing, today announced expansion of its leadership team with the addition of Jim Walker as Vice President of Marketing. With deep experience in emerging technologies, Walker adds the necessary marketing expertise to aid the expansion and rapid growth of EverString and the adoption of predictive demand generation.
With the proliferation of enterprise data, modern organizations are redefining themselves to become more data driven. The use of predictive analytics across large datasets has proven to be a differentiator for dozens of businesses who have already adopted the EverString SaaS platform in order to intelligently score inbound and existing prospects, and identify new target accounts, for improved marketing and sales success.
"Jim brings exceptional industry expertise and depth of vision to the EverString leadership team," said J.J. Kardwell, President of EverString. "His market insights and distinct ability to transform complex technology messages into simple actionable programs will help us accelerate our growth and drive the entire market."
Walker joins EverString from Hortonworks where he was Senior Director of Product Marketing and was instrumental in the messaging and content creation that accelerated adoption of the Hortonworks Data Platform and Apache Hadoop. He is an expert in early stage product marketing, product management and the messaging and positioning that builds strong brands. Walker holds an MBA from Carnegie Mellon University and a Computer Engineering degree from the University of Illinois.
"EverString is distinctly positioned to simplify and deliver powerful predictive analytics that will transform the marketing function as we know it," said Walker. "Using predictive analytics for intuitive lead scoring and lead generation, B2B companies can fill their pipelines quickly with the high value leads that convert easily into customers. I believe in this space and am astonished at the opportunity in front of our team."
EverString's predictive demand generation platform helps companies identify and engage with the best customer prospects using applied data science. The company was founded in 2012 and is backed by investors including Lightspeed Venture Partners, Sequoia Capital and IDG Ventures. For more information, visit www.everstring.com.