MINNEAPOLIS, July 09, 2018 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (EVLV), a multiplatform interactive digital commerce company (evine.com), today announced the brand premiere of Ready to Wear Beauty. With years of experience in the makeup and TV shopping industry, founder and designer of the brand, Joanne Benjamin believes that all the products within the line should express the wearer and be tailor-made to everyone that uses it. Crafted in Italy, every item is created using unique proprietary manufacturing processes and technologies allowing for buildable formulas, so users can create a tailored look allowing them to be more creative with their own unique style.
“We are incredibly excited to bring Ready to Wear to our customers and know that they will find great joy in using this established brand for all their go-to makeup needs,” said Michael Henry, Chief Merchandising Officer at Evine. “Joanne’s heart and soul behind Ready to Wear is so clearly evident, and with such a wide assortment of options within the line, viewers can expect to experience industry-leading products including primers, couture foundations, blush, lash-extending mascara and so much more.”
“I am a firm believer that makeup is the final accessory to every outfit – whatever phase of life the wearer is in, Ready to Wear can be tailor-made to complement any look from day to night,” said Joanne Benjamin, Founder and Creator of Ready to Wear. “I was inspired to create this brand because I never felt like there was anything out there that allowed for enough creativity and individuality. This line is completely customizable yet includes today’s hottest trends and is made with high-performance formulas and ingredients. Joining the Evine team has been such a special experience and I can’t wait for viewers to try Ready to Wear for themselves – they won’t be disappointed!”
The Ready to Wear product lineup will include unique offers, two of which will be an exclusive world-launch to Evine – the Brow Artist Duo, a set of two micro-fine brow pencils created due to the lack of such a product in the makeup industry and the Divineluxe Lipstick Trio, three luscious lipsticks that come in a choice of pink or neutral shade. Other products within the line include a handcrafted three-piece couture powder containing self-adjusting and color-correcting pigments that help even skin tones and the Every Last Lash Mascara Duo, featuring a unique applicator that allows the product to build long, on-trend lashes.
As Evine continues to break the traditional home shopping rules and give customers a one-of-a-kind shopping experience, it will also collaborate with Ready to Wear to develop compelling segments both on-air and via its social media channels. Throughout these short features, shoppers will be entertained by watching the product being put to the test to see just how easy the products are to create the perfect look.
Viewers are invited to watch the premiere of Ready to Wear July 10 at 11pm ET and July 11 at 3am, 6am, 9am, 1pm, 5pm and 10pm ET via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
Evine Live Inc. (EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hour a day.
About Ready to Wear Beauty
Ready to Wear was crafted in Italy – the home of fearless and truly original style. The brand was designed to inspire shoppers to cultivate their individualism and allow them to build, blend, bronze and blush to their desired look – not someone else’s. With a range of seasonal colors, luxurious formulas and effortless application, Ready to Wear is completely customizable ensuring that the wearer is always looking fresh and on-trend.
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