MINNEAPOLIS, Feb. 20, 2019 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (EVLV), a multiplatform interactive digital commerce company (evine.com), today announced the addition of Theresa Schmidt as Vice President of its Fashion and Accessories division. Reporting to Evine’s Chief Merchandising Officer, Michael Henry, Schmidt will be responsible for category guidance and growth of the retailer’s strategy.
“Theresa’s interest in joining Evine attests to our growing reputation as an industry trailblazer,” said Bob Rosenblatt, Chief Executive Officer at Evine. “Over the past year, we’ve partnered with many significant brands, enabling them to tell their unique stories and interact with our viewers on tv and online. Theresa managed a $16B category at one of the largest retailers in the United States and we look forward to all of the contributions that she will be making at Evine.”
“We are very excited to welcome Theresa to the Evine family,” said Michael Henry, Chief Merchandising Officer at Evine. “The wealth of experience and industry knowledge she brings has well-equipped her to continue to grow our Apparel and Fashion categories.”
Schmidt most recently served as Vice President of Planning, Apparel & Accessories at Target Corporation. Other influential roles at Target include Divisional Merchandise Manager – Target.com and Mobile along with Senior Director of Merchandise Planning, both in the Fashion and Accessories arena. Prior to Target, Schmidt held buying roles at Macy’s and Marshall Field’s. Schmidt will join Evine on Feb. 20 to further develop key proprietary brands while collaborating with Evine’s vendor-partner community to amplify and build their assortments.
Viewers are invited to watch Evine via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area at www.evine.com/channelfinder.
Evine Live Inc. (EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
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