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Evolving Business Models Require a New Style of IT

HP Discover


By Dan Gilbert, HP Strategist


For years we have heard about the tremendous advantages of technological developments. Right now, a New Style of IT is emerging based on the combination of Cloud, Mobility, Social Interaction and Big Data. However, organizations rarely succeed or fail on the basis of technological innovation. Innovation must be supported by an adaptive business model — or an operating model in the case of public sector — that clearly illustrates its value. Value must be supported by the efficient creation of the product or service, the alignment of that product or service with clear consumer segments and demand criteria, a clear channel approach, and a means of recognizing and managing income and costs.