U.S. Markets closed
  • S&P 500

    4,704.54
    +15.87 (+0.34%)
     
  • Dow 30

    35,870.95
    -60.10 (-0.17%)
     
  • Nasdaq

    15,993.71
    +72.14 (+0.45%)
     
  • Russell 2000

    2,363.59
    -13.42 (-0.56%)
     
  • Gold

    1,861.20
    -0.20 (-0.01%)
     
  • Silver

    24.88
    -0.02 (-0.08%)
     
  • EUR/USD

    1.1369
    -0.0006 (-0.0568%)
     
  • 10-Yr Bond

    1.5890
    -0.0150 (-0.94%)
     
  • Vix

    17.59
    +0.48 (+2.81%)
     
  • GBP/USD

    1.3497
    -0.0003 (-0.0216%)
     
  • USD/JPY

    114.3040
    +0.0520 (+0.0455%)
     
  • BTC-USD

    54,453.11
    -326.19 (-0.60%)
     
  • CMC Crypto 200

    1,402.14
    -65.80 (-4.48%)
     
  • FTSE 100

    7,255.96
    -35.24 (-0.48%)
     
  • Nikkei 225

    29,683.09
    +84.43 (+0.29%)
     

EXCLUSIVE: El Palacio de Hierro to Remodel Key Mexico City Stores

  • Oops!
    Something went wrong.
    Please try again later.
·1 min read
In this article:
  • Oops!
    Something went wrong.
    Please try again later.

MEXICO CITY — El Palacio de Hierro will refurbish its key stores in Mexico City’s Perisur and Santa Fe quarters as it looks to bolster sales amid the pandemic, a spokeswoman revealed to WWD.

“The remodelings have started and they have already finished one floor in Santa Fe,” she said. The works are being paced to avoid closing the stores, with the renovations set to be concluded some time in December, she added.

More from WWD

El Palacio’s in-house design team will borrow neighborhood elements such as those involving nature and mountain stone in Pedregal’s geography surrounding Perisur and office skyscrapers in Santa Fe to inspire the renovations, the spokeswoman noted.

“There will be new experiences” for customers, including gourmet coffee stations and re-set areas to showcase brands.

As part of the refurbishments, suitcase brand Rimowa will arrive at the El Palacio Perisur and Santa Fe stores with new in-store shops, joining several other labels that have yet to be revealed, the spokeswoman said. Rimowa is owned by LVMH Moët Hennessy Louis Vuitton.

El Palacio’s bet comes as retail sales are improving amid declining COVID-19 infection and death rates in Mexico.

Mexico City went off high alert this month for the first time in a year, boosting foot traffic for the metropolis’ shopping malls and boutiques.