In a session titled Traditions, Trends & New Inspirations for Destination Weddings, industry experts gathered to discuss the state of the industry and why Puerto Rico provides the ideal getaway for a destination wedding and honeymoon.
SAN JUAN, Puerto Rico, Dec. 14, 2022 /PRNewswire/ -- Marriott International in the Caribbean and Latin America recently partnered with Wish Upon a Wedding, a non-profit organization that grants weddings and vow renewals to couples facing serious illness or life-altering health circumstances, to bring together top meeting and event experts to discuss the future of the industry. Combined with an immersive itinerary exploring the diverse destination wedding offerings of Marriott International's portfolio in Puerto Rico, the group came together in the newly renovated ballroom at the San Juan Marriott Resort & Stellaris Casino. In a panel discussion titled Traditions, Trends & New Inspirations for Destination Weddings, these experts uncovered new trends guiding the industry and shared insights into destination weddings and why an island like Puerto Rico will be especially popular in the year ahead.
The panel was moderated by Maya Jain, Founder of Tyrian Purple Consulting and Wish Upon a Wedding NY Committee Chair, and included Tara Consolati, Founder of Tara Consolati Events and Wish Upon a Wedding NY Committee Treasurer; Marina Luri-Clark, Founder of Marina Luri Events; Courtney Armbrust, Founder of Meridian Events; Joy Locke, Founder of LOCKE Projects; Ana Agosto, owner of Puerto Rican wedding and event coordination company Ana Agosto Events and Glenmarie Perez, Social Sales Manager at San Juan Marriott Resort & Stellaris Casino. Among the key findings were:
Destination Weddings – 25% of a Billion-Dollar Industry
The global destination wedding market is growing exponentially, expected to increase from $21.43 billion in 2022 to $64.01 billion by 2026. A full one in four US couples are now opting for this type of celebration in a trend that shows no sign of slowing down. This is in part due to a majority of the planned 2022 celebrations being rescheduled events from the last two years in addition to, couples who became engaged during the pandemic. Puerto Rico is an especially popular choice and since it is a US territory, Americans don't even need to bring passports, exchange currency, or upgrade their cell phone plans. Couples feel a world away without the hassle that comes along with getting married in another country.
Weddings for a New Generation
When it comes to planning a wedding, the members of Generation Z and even younger Millennials are prioritizing things a bit differently than their parents did, and understanding what they care about will help define what comes next for planners and event specialists. The group was in agreement that in true Gen Z fashion, the cohort is embracing wedding concepts that are highly personalized and unique. This is resulting in smaller ceremonies, an emphasis on conservation and sustainability, and doing away with a registry altogether and asking for donations to an organization of the couple's choice as a gift.
Experiential Packages for a New Generation
The panel discussion led into a further analysis of how destinations in general and hotels and resorts in particular, can meet these changing needs. The group placed an emphasis on how properties need strong vendor ties as they are critically important to the destination event planning process. They agreed that proposal packages and experiential guest itineraries can be a great first step.
Experiential Guest Itineraries
Puerto Rico – A Domestic Destination
When the question was posed to the group, why get married in Puerto Rico, Ana Agosto, owner of Puerto Rican wedding and event coordination company Ana Agosto Events added, "Destination weddings allow you to spend more time with family and friends and since the tropical destination is just a domestic flight away, the island is the perfect domestic destination to reconnect and celebrate life and love."
Why Puerto Rico?
Top Venues on the Island
As a continuation of their partnership with Wish Upon a Wedding, Marriott International in the Caribbean and Latin American will be providing several auction prizes for the organizations annual gala as well as continuing to partner with the organization as they work to grant wishes for couples facing serious illness or life-altering health circumstances.
For those looking to listen to the full panel discussion, a recording is available here for download. Additionally a full breakdown of each Marriott property's event capabilities can be found here, along with imagery from the on site experience here, courtesy of Dani Fine Photography.
About Marriott International
Marriott International, Inc., (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,200 properties under 30 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.Marriott.com, and for the latest company news, visit www.MarriottNewsCenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
About Marriott Bonvoy®
Marriott Bonvoy®, Marriott International's award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of 30 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit www.MarriottBonvoy.com. Download the Marriott app. Travelers can also connect with Marriott Bonvoy on Facebook, Twitter, and Instagram.
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