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Explaining Innovative Drug Technologies Through Animation

Animated Sciences Creates Videos that Use Animation to Clearly Illustrate the Benefits of Pioneering Pharmaceutical Technologies

VANCOUVER, BC / ACCESSWIRE / March 8, 2017 / Animated Sciences, a leading producer of animated commercials and corporate presentations, announced today that it has created explanatory animated videos for two pharmaceutical companies, Pulmatrix, Inc. (PULM), and NovaBay Pharmaceuticals (NYSE MKT: NBY).

"Both companies have innovative technologies that offer important medical benefits, but which aren't always easy to explain in words alone," said Patrick Stark, founder and CEO of Animated Sciences. "Our animated videos are able to show these technologies in action, making the benefits much clearer."

Click here for video: https://www.youtube.com/watch?v=t8RgU8YUtjo

The animation created for Pulmatrix (PULM), explains that millions of people suffer from lung diseases like asthma and chronic obstructive pulmonary disease (COPD). Those diseases are best treated by delivering drugs directly to the lungs with inhalers. But current technologies for inhaled drugs, the video shows, have limitations. Only a fraction of the drug actually gets to the lung. Much of the rest sticks in the throat, causing side effects.

Pulmatrix has solved these problems by attaching drugs to dry powder particles that "fly" far more easily into the lungs, as the animation shows. The video illustrates how one of Pulmatrix's drug candidates opens up airways in the lungs, making it easier for COPD patients to breathe. It also shows why a second drug candidate, for treating fungal infections in severe asthma and cystic fibrosis patients, offers major advantages over the current oral therapy.

Click here for video: https://www.youtube.com/watch?v=UTEBIE-2GTE

The animation for NovaBay Pharmaceuticals (NYSE MKT: NBY) focuses on often-painful eye conditions like dry eye and blepharitis, which are typically caused by bacteria living on the eyelids. As the video explains, NovaBay has developed a pioneering eyelid hygiene product, Avenova with Neutrox.

Avenova is the only product to contain a pure solution of hypochlorous acid, a substance naturally produced by the immune system as a first defense against microbial invaders. The animation shows how hypochlorous acid removes microbes, neutralizes bacterial toxins, and reduces inflammation. As a result, patients who wipe their eyes daily with Avenova sprayed onto a cotton pad quickly see relief from these common eye conditions.

"Animated videos offer a great way to tell a complicated story," says Stark. "We're pleased that drug companies have understood the power of this approach, and have turned to us to help get their message across to patients and investors."


Patrick Stark, CEO
Animated Sciences

SOURCE: Animated Sciences