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The Facebook ETF Factor

By: Toroso Investments llc
Harvest Exchange
August 30, 2018

The Facebook ETF Factor

The Facebook ETF Factor

A few weeks ago, we discussed the Starbucks/Howard Schultz factor on ETFs.  In this week’s TETF.index update, we again embrace the transparency growth factor of ETFs and dive into to Facebook’s (FB) impact on the ETF industry.  According to our ETF Think Tank software, 5.1% of all FB shares are held by ETFs and 1.14% of all US equity ETF assets are invested in FB.  Considering the recent controversy surrounding the company, FB’s effect on ETFs can be significant.

          

Stock Picking an ETF  
 
“Embracing transparency” sounds great, but how can investors locate an ETF with substantial ownership in a specific stock?  We would like to share two complimentary solutions.

ETF.com Stock Finder

This is new tool offered by ETF.com that helps investors identify ETFs with exposure to a specific equity.  The tool is concise and quite focused on finding the most concentrated exposure.  It does appear to include leveraged or derivative exposure, which can be confusing.

ETFRC.com Stock Locator
This is the original stock locator and ETFRC has been offering this service for over 7 years.  The tool links nicely to other ETF research applications within the site.

Both sources note that the new Communication Services Select Sector SPDR (XLC) has the most FB exposure at over 18%. 
 
Exposure or Influence
These locator tools are both extremely effective for finding exposure of an equity, but as alluded to in the introduction, within our ETF Think Tank we also look at how ETFs influence the price of FB.

On average, ETFs own 7.87% of the market cap of every US equity, but only 5.1% of FB. So in theory, the ETF influence on FB is below average. That said, the changing of the sectors may have a greater influence.
 

Although the new Communication Services sector has the most exposure, it doesn’t breach the top ten in terms of ownership influence.  Additionally, the Technology Sector SPDR (XLK) has the 6th most influence on FB and will divest shares later this year when the sector transition is complete.
 
Passive Stock picking with Active Research
Now that we have covered the FB factor on ETFs that have exposure, let's evaluate an ETF that sold FB before the recent downturn.

The American Customer Satisfaction Investable Index (ACSI) utilizes proprietary customer satisfaction scores to weight stocks within each sector by their relative customer satisfaction scores. The index utilizes customer satisfaction metrics for over 350 brands, representing over 150 large capitalization securities for inclusion in the index.

The ACSI ETF exited a 2.8% FB position in July, due to deterioration in customer opinions on both the Facebook and Instagram brands.  This is a great example of an innovation in using the ETF structure to democratize access to data that has historically been only available to hedge funds.

Source of KPIs: Toroso Investments Security Master, as of August 27, 2018

ETF LAUNCHES

UBS ETRACS NYSE® PicknsCorMidstream™ ETNPYPE

 

TETF INDEX PERFORMANCE DATA

Returns as of August 27, 2018.
Inception Date: April 4, 2017. Index performance is for informational purposes only and does not represent the ETF.
Indexes are unmanaged and one cannot invest directly in an index.
Past performance is NOT indicative of future results, which can vary.

Click here for information on the ETF following TETF Index

TETF INDEX PERFORMANCE VS LEADING FINANCIAL INDEXES

As of August 27, 2018.

TOP 10 HOLDINGS PERFORMANCE

BOTTOM 10 HOLDINGS PERFORMANCE

As of August 27, 2018. Source: Morningstar Direct.

Click here for information on the ETF following TETF Index

TOROSO IN THE NEWS 

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Fidelity announced the filing of two index based mutual funds with a “ZERO” management fee.
 

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WHY MEASURE THE GROWTH OF THE ETF INDUSTRY?

Thanks to their key attributes—transparency, tax efficiency, low management fees, intraday tradability, and ability to provide easy access to asset classes and strategies previously out-of-reach for everyday investors—ETFs have seen steadily growing interest from individual investors, financial advisors, and institutional investors in recent years.
Join us on this webinar to learn more about the booming industry.

Click Here



Originally Published at: The Facebook ETF Factor