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Facebook’s Everson, Top Ad Executive, Exits After 10 Years

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(Bloomberg) -- Facebook Inc. executive Carolyn Everson, who helped oversee the social network’s relationship with advertisers during politically fraught times, said she’s leaving after more than 10 years.

Everson, who was vice president of global marketing solutions, helped shepherd Facebook’s digital advertising surge over the past year and a half as more businesses turned to the internet to reach their customers. She also manged relationships with advertisers when the company was facing a boycott in summer 2020 from hundreds of brands protesting the proliferation of hate speech on its platform.

Everson has been at Facebook since before its 2012 initial public offering. She was instrumental in helping the site gain credibility with advertisers as a young company, and later navigating how to sell newer products like Instagram ads. For years, she was the main point person for the company with major brands and agencies, answering their concerns about Facebook’s products and representing the company at industry gatherings such as the Cannes Lions advertising festival, often alongside Chief Operating Officer Sheryl Sandberg.

Some saw Everson as a possible successor to Facebook’s chief business officer, David Fischer. But the company said last week he would be replaced by another longtime internal executive, Marne Levine.

Everson said in a Facebook post on Wednesday that she was proud of her team and all that it accomplished.

“Hopefully one day someone will say my legacy at Facebook was in how I showed up for my team, for our clients and for our industry,” she wrote.

A Facebook spokesperson said in a statement that the company was grateful for Everson’s contributions. “We wish Carolyn the best as she moves into a new chapter,” the Menlo Park, California-based company said.

Her departure was reported earlier by the Verge.

(Updates with background about Everson’s tenure at Facebook in third paragraph.)

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