U.S. Markets closed

Facebook (FB) Strikes Exclusive Media Rights Deal With UEFA

Zacks Equity Research
1 / 2

Facebook (FB) Strikes Exclusive Media Rights Deal With UEFA

Facebook (FB) inks another exclusive free-to-air deal with UEFA to air live matches from 2018 to 2020.

Facebook FB is betting big on live streaming as it continues to strike back-to-back deals. The social media giant recently inked another exclusive deal with the Union of European Football Associations (UEFA) for an undisclosed amount.

Per UEFA, Facebook will air 32 live matches every season starting Aug 15, 2018 till 2021 in the Latin America region. At no additional cost, Facebook’s UEFA page will stream a few Champions League matches and the UEFA Super Cup Final. The deal also includes match highlights on Wednesday and match of the week programs.

Notably, Facebook has displaced Esporte Interactivo to air the Champions League matches in the region.

The deal comes on the heels of Facebook and Spain’s elite soccer division, La Liga’s deal to air the upcoming three seasons of the tournament in the Indian sub-continent for no additional cost.

Facebook is expected to benefit from its investments in emerging markets like Latin America, by enhancing user interests, as most of the region’s top players are associated with the European clubs and compete in the Champions League matches every year.

Facebook is focusing on live streaming deals as it intends to capture the opportunity presented by ever-increasing video viewing on social media platforms, which will add to its subscriber base and drive top-line growth.

Facebook, Inc. Revenue (TTM)

Facebook, Inc. Revenue (TTM) | Facebook, Inc. Quote

Latest Deals in the Domain

Facebook has landed the live broadcast rights for the Premier League — the England based soccer league — in Thailand, Vietnam, Cambodia, and Laos, earlier this year, reportedly from 2019 to 2022. Additionally, Facebook has signed a deal with Major League Baseball (MLB) to stream 25 games on Watch this season.

Live sports and live video will help Facebook further monetize and add to its 2.23 billion monthly active users. Moreover, Facebook’s efforts to incorporate more and more video-oriented content to bring in more ad dollars bode well for the company.

Also, deals like this are hugely important in an entertainment age being shaped by the likes of Netflix NFLX and Hulu.

Nevertheless, competition from other social media sites is intensifying. All players are trying to lure users to watch more sports-oriented live streaming on their platform.

Twitter TWTR announced more than 30 new and renewed deals for live and original programming and Amazon AMZN also announced a groundbreaking deal for the exclusive rights to broadcast a small but important set of Premier League matches in the UK.

Additionally, the company’s heavy spending in areas like safety & security, augmented reality/virtual reality (AR/VR), marketing, and content acquisition is expected to hurt profits.

Facebook currently carries a Zacks Rank #4 (Sell).

You can see the complete list of today’s Zacks Rank #1 (Strong Buy) stocks here.

Will You Make a Fortune on the Shift to Electric Cars?

Here's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.

With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.

It's not the one you think.

See This Ticker Free >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Amazon.com, Inc. (AMZN) : Free Stock Analysis Report
Netflix, Inc. (NFLX) : Free Stock Analysis Report
Facebook, Inc. (FB) : Free Stock Analysis Report
Twitter, Inc. (TWTR) : Free Stock Analysis Report
To read this article on Zacks.com click here.
Zacks Investment Research