In an effort to improve the quality of its advertisements, Facebook will take action against businesses that consistently provide inaccurate shipping times and/or misrepresent what they are selling. According to the social network's research, these are the two biggest frustrations among users in regard to products they have purchased from Facebook advertisers. A new tool, launched today around the world, will allow people to review businesses they've purchased items from.
If a business receives a lot of negative feedback, Facebook will share that information with the business and suggest ways to improve. If the feedback continues to be negative, Facebook will take action against the company, which includes reducing the number of ads the business is allowed to run. If the company still refuses to make improvements, it could lead to an outright ban on the business from Facebook.
In order to leave feedback about a business you've purchased a product from via Facebook, just go to your "Ads Activity" page. You can finds ads you've clicked on and leave a review about your experience.
- This article originally appeared on Engadget.