Facebook (FB) posted third quarter earnings per share that beat Wall Street’s expectations, boosted by a 28% surge in advertising revenue despite controversies over its data policies, political ads and cryptocurrency plans.
The stock, which closed Wednesday’s trading at $188.25, rallied by over 6% in after-hours trading. Here are the key numbers from the social network, according to a Bloomberg consensus forecast:
Adjusted earnings per share of $2.12 vs $1.91 estimates ($1.76 in Q3 2018)
Revenue of $17.65 billion vs. $17.35 billion estimates ($13.73 billion in Q3 2018)
The platform saw huge gains in mobile ad revenue, which represented approximately 94% of the quarter’s total ad money.
Meanwhile, both daily active users and monthly active users rose to 1.62 billion and 2.45 billion, respectively — roughly in line with Wall Street’s estimates. Yet costs surged by 32% in Q3 to $10.5 billion, up from $7.94 billion in the comparable year-ago quarter.
“Although engagement levels are a constant concern, Facebook's measure of DAU/MAU has remained consistently high on an overall company basis,” analysts at RBC Capital Markets said in a research note.
"We had a good quarter and our community and business continue to grow," said Mark Zuckerberg, Facebook founder and CEO. "We are focused on making progress on major social issues and building new experiences that improve people's lives around the world."
Wall Street had expected that strong advertising sales would offset the social platform’s multi-front battles over its data practices, ad policies, and its cryptocurrency experiment, Libra. Analysts say Instagram and its shopping-hungry users have become a virtual money-printing press for Facebook, enabling businesses to boost posts as ads.
"Facebook’s ad business continues to outperform, despite intense regulatory scrutiny and negative news coverage,” according to eMarketer Principal Analyst Debra Aho Williamson. "We expect ad growth to come from a variety of places, including the Facebook News Feed, Instagram Stories and shoppable ads on Instagram.”
Social network battered by politics
The company has found itself in the crosshairs of Congress, dozens of State Attorneys General and virtually everyone in between. Still, Wall Street estimated that Facebook’s ad revenue would remain firm in the face of a slowing economy, and despite multiple battles over how the platform harnesses user information and earns its advertising dollars.
Facebook has come under intense fire over its refusal to fact-check political ads, which drew heat recently from the presidential campaign of Democrat Elizabeth Warren. On Wednesday, Twitter CEO Jack Dorsey announced that the site was banning political ads on its platform entirely.
Yet with political pressure growing, Facebook CEO Mark Zuckerberg recently announced a series of steps the social network is taking ahead of the 2020 U.S. presidential election, with an eye to prevent interference from both foreign and domestic groups.
Analysts don’t expect Facebook’s two biggest headaches — namely, an antitrust probe expanded to 46 states just last week and the widening furor over Libra, its embattled cryto project — to hurt its advertising sales.
Earlier this month, an exodus of Libra’s biggest initial backers called into question the cryptocurrency’s viability, and raised the temperature on Capitol Hill last week when Zuckerberg fielded questions from the House Financial Services Committee.
“Even with the potential for regulatory or antitrust actions, and the recent setbacks for the libra cryptocurrency, Facebook and Instagram offer what marketers want: precise targeting capabilities and the ability to also reach a mass audience with their advertising,” said eMarketer’s Williamson.
Correction: Facebook’s earnings estimates were $1.91.
Javier David is an editor for Yahoo Finance. Follow Javier on Twitter: @TeflonGeek