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Facebook says expanding custom audiences tool to allow select third parties

Facebook announced that it is expanding custom audiences tool to allow businesses to work with select third parties, Datalogix, Epsilon, Acxiom, and BlueKai. The company said, "With today's updates we will allow businesses to do the same thing through our custom audiences tool in ways that are consistent with our commitments to protect people's privacy." Facebook noted that in September it released the custom audiences tool "to let marketers reach their current customers with relevant ads" on its social network.