SAN BRUNO, CA--(Marketwire - Feb 14, 2013) - In a move to deliver individualized marketing experiences to its millions of guests around the world, Fairmont Raffles Hotels International (FRHI) has selected Responsys, Inc. (
With the Responsys Interact Suite, FRHI will seamlessly integrate actionable customer data into its marketing strategies, while improving automation, segmentation and testing. With more than 100 luxury properties around the globe, FRHI will also leverage Responsys' software platform for distributed marketing campaigns, which will empower local hotel teams to define and deliver more effective, relevant and localized messages to their markets, while maintaining a consistent brand experience.
"It's our goal to extend the unique experiences of each of our three brands to every guest touch point, inspiring not just loyalty, but engagement with our guests," said Andrea Johnson, Executive Director, CRM at FRHI. "Partnering with Responsys gives us an advantage as we'll now be able to keep a strong focus on building and nurturing these individual relationships with our guests, even as our marketing programs scale to include a variety of digital channels."
"Putting the consumer at the heart of every digital marketing program is critical in the travel and hospitality industry, where historically there has been a low level of brand loyalty," said Ted Wham, Vice President of Travel Industry Solutions at Responsys. "We're looking forward to helping the FRHI team transform how they interact with existing and potential guests, creating opportunities for true engagement and evangelism, not just repeat purchases."
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Responsys is a leading provider of marketing software and services that enable marketers to build individual customer relationships at scale across email, mobile, social, display and the web. The Responsys Interact Suite is the industry's most comprehensive solution for creating, executing and automating cross-channel marketing programs that increase revenue, improve efficiency and strengthen customer loyalty. Responsys serves such world-class brands as: Southwest Airlines, LinkedIn, LEGO, Orbitz, United Airlines, Dollar Thrifty, Newegg, Qantas, Avis Europe, Deutsche Lufthansa, UnitedHealthcare and American Family Mutual Insurance Company. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information, visit responsys.com.
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