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Fans think Molly-Mae's new fake tan brand looks a ~lot~ like KKW SKIMS

Photo credit: @mollymaehague - Instagram
Photo credit: @mollymaehague - Instagram

From Cosmopolitan

After alluding to her new venture on Instagram via various sneak peek pics, Love Island star Molly-Mae launched her very own beauty brand on Wednesday: Filter by Molly-Mae.

The range has been coined a real-life filter, consisting of two fake tanning mousses in dark and extra dark and two mitts. previously, Molly has partnered with Tatti Lashes and has her own line of extensions with Beauty Works - however, this is the first time she's ever created her own products. Molly has a gorgeous glow all year round, so it makes a lottttaa sense to have her own tanning range.

But, in the spirit of the internet, people already have quite a few things to say about the new collection - and it has nothing to do with the products.

Nope, Molly is being called out because of the campaigns similarity to Kim Kardashian's KKW beauty and SKIMS range. It appears as though Molly might have taken inspo from the KKW beauty colour scheme, as the logo features a similar blushed pink background.

But the bulk of the criticism comes from the likeness her campaign shots share with Kim's shape wear brand SKIMS. In the picture, models are seen laying down dressed in variations of nude underwear - suspiciously similar to Kim's.

Fans were quick to clock the comparison and some even went as far as flagging Molly's campaign to Kim by tagging her in the comments (how much d'you want to bet she hasn't read them lol)...

"ourlittlemaisonette@: kimkardashian 🤔🤔🤔🤔"

"turns018: Kim k vibes"

"edscott7: This is such a knockoff of KKW"

"kimberleysimcock: @kkwbeauty ooooo😬😬

"chantyydem: @kkwbeauty who ?

"nickthechick40: @mollymaehague I think Kim kardashian has done a exact same picture for her skims range 😮 but well done on your product."

"xlaura0310: Looks like @skims from @kimkardashian"

Regardless of the resemblance, we highly doubt Kim cares (or has noticed?) - besides, everyone knows imitation is the best form of flattery. Personally, we're just excited to get the products on our pale wintery bods ASAP. Filter we're coming for you.

Follow Gabrielle on Instagram.


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