Big Screen Presentations of Classic Titles Have Generated Over $5.5 Million at the Domestic Box Office in First Months of 2019
DENVER, March 20, 2019 /PRNewswire/ -- Classic film presentations that give audiences the rare opportunity to see cinematic favorites commercial-free on the big screen have generated $5.53 million since the beginning of the year, Fathom Events, the world's largest event cinema company, announced today.
The results were led by the 80th anniversary of "Gone with the Wind," which grossed $2.23 million in just six nationwide screenings across four dates, setting a record as the highest-grossing classic film for Fathom Events and the event cinema industry. The previous record was set in January by Fathom and another Warner Bros. milestone from 1939, "The Wizard of Oz."
Fathom Events' slate of classic films has helped drive a record start to the year for the event cinema company as a whole, despite an overall softness at the domestic box office. Also adding to the classic film totals for Fathom were re-releases of "My Fair Lady" and "Dirty Dancing" in February.
"Just a few months into 2019, our classic film vertical has far exceeded our expectations and driven phenomenal results, proving that audiences really love experiencing these magical movies on the big screen," said Tom Lucas, Fathom Events VP of Studio Relations. "This category is an integral and exciting part of our strategy for long-term growth."
Both "The Wizard of Oz" and "My Fair Lady" were presented as part of Fathom Events' yearlong TCM Big Screen Classics series, in partnership with Turner Classic Movies. The series continues with "To Kill a Mockingbird" in March; the monumental epic "Ben-Hur" in April; as well as two separate presentations in May: influential Western "True Grit" and 1989's "Steel Magnolias."
Additionally, in March and April, Fathom Events and Sony Pictures are teaming up to present "The Karate Kid" for the film's 35th anniversary.
For artwork/photos related to Fathom Events and its classic film presentations, please visit the Fathom Events press site.
About Fathom Events
Fathom Events is the leading event cinema distributor with theater locations in all top 100 DMAs® (Designated Market Areas) and ranks as one of the largest overall theater content distributors. Owned by AMC Entertainment Inc. (AMC); Cinemark Holdings, Inc. (CNK); and Regal, a subsidiary of the Cineworld Group (LSE:CINE.L), Fathom Events offers a variety of unique entertainment events in movie theaters such as live performances of the Metropolitan Opera, top Broadway stage productions, major sporting events, epic concerts, the yearlong TCM Big Screen Classics series, inspirational events and popular anime franchises. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events' live Digital Broadcast Network ("DBN") is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 975 locations and 1,578 screens in 181 DMAs. The company also provides corporations a compelling national footprint for hosting employee meetings, customer rewards events and new product launches. For more information, visit www.FathomEvents.com.
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