The one major thing that holds brands back from creating regular content is that they know that once they commit, they need to commit. The content beast, as I call it, is always hungry and when you start engaging an audience, it's important to consistently feed that beast.
That can be daunting and even the most dedicated content creators (non-brand) run into the issue of running out of steam and/or ideas. I definitely feel the content slump from time to time. I feel it when I'm super busy - so I don't have the mindspace to focus on creating something that is interesting - and I feel it when I run out of creative juice - feeling like I have no good ideas any longer.
This week's video is all about how I push through those slumps - some of the tools and techniques I use to keep feeding the content beast. If you have your own tips and tricks, share it in the comments so everyone can learn! :)
Truly Social is a web series that you can share with your boss or client when they're not really "getting" social. It's also the name of my company - where we work with clients on helping them develop their own content series.
I've been working on this social stuff for over 18 years and I've been a participant in the social web since 1992. My videos will come out every SUNDAY...with ~5 minute "lessons" on what are truly social practices (and what are NOT).