Feel Foods Extends Shelf Life of Its Black Sheep Vegan Cheeze Products Using All-Natural HPP Process

·4 min read

VANCOUVER, British Columbia, Nov. 16, 2021 (GLOBE NEWSWIRE) -- FEEL FOODS LTD. (the "Company" or "Feel Foods") (CSE: “FEEL”) (OTC: “FLLLF”) (FSE: “1ZF”) is pleased to announce it has extended the shelf life of its 100% owned Black Sheep Vegan Cheeze products using state-of-the-art High-Pressure Pasteurization (“HPP”) technology to naturally increase shelf life without the addition of any chemicals or preservatives. The longer shelf life provides key logistical advantages as the Company looks to scale production, continues its expansion across Canada, and looks to enter the US market.

The High-Pressure Pasteurization process helps natural and organic foods and beverages safely extend shelf life without chemicals or heat treatment. HPP is the new way to 'treat ' fresh products to drastically extend the shelf life with no notification to Health Canada needed nor any label changes. It involves no chemicals or preservatives, or heat, only very high pressures. HPP is an environmentally friendly process and is a real alternative to thermal and chemical treatments. HPP greatly assists producers, farmers, suppliers, and distributors to extend products' shelf life. HPP works well with pre-packaged products with high water activity and low air.

Feel Foods Director and CEO David Greenway states: “Using HPP technology to significantly extend our Black Sheep products shelf life is a real game changer, not only for product freshness and longevity, but also for the logistical benefits as Feel Foods continues to expand throughout Canada and looks to expand into the USA. We will continue to grow our distribution online as well as in stores, now available in over 70 grocery stores and food services locations throughout British Columbia. We are currently working on launching exciting new plant-based products ahead of the holiday season this year.”

Feel Foods’ 100% owned Black Sheep Vegan Cheeze products are now available for purchase on multiple online marketplaces. We encourage Feel Foods Investors, Stakeholders and Customers to begin following Black Sheep at Instagram.com/blacksheepvegancheeze and at any participating online marketplaces to try Black Sheep unique products.

The plant-based food market is expected to grow at a CAGR of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027.* The growth of this market is mainly attributed to the factors such as increasing incidence of intolerance for animal protein, growing urbanization with new consumer aspirations, increasing vegan population, and significant venture investments in this sector.*

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

Benefits of High-Pressure Pasteurization

Image 1: Benefits of High-Pressure Pasteurization
Image 1: Benefits of High-Pressure Pasteurization

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

HPP Hiperbaric Unit

Image 2: HPP Hiperbaric Unit
Image 2: HPP Hiperbaric Unit

Benefits of HPP include:

Longer Shelf Life
Since HPP can double or triple shelf life, increasing yields and customer satisfaction. Longer shelf life implies less waste. It can boost sales as the cost of spoiled food get reduced, larger production batches can be made and the distribution areas can get increased. Convenience and savings are also associated with a longer shelf life.

Maintains freshness
HPP does not include chemicals or heat and maintains the natural freshness and flavours whilst extending the shelf life of your products. Unlike thermal, chemical and other high-heat treatments - processing with pressure maintains the quality and dignity of your product.

Protects brand equity
When customers associate your brand-name with quality your sales will increase. Having the advantage of tastier natural long-lasting products will encourage customers to search and pick your brand name.

100% Nutritional value
Heat treatment destroys nutrients and vitamins. HPP is a non-thermal process that preserves vitamins, flavouring and colour pigments.

Zero preservatives
HPP destroys pathogens (Listeria, Salmonella, Vibrio, Norovirus, etc.) and eliminates the need for preservatives.

Enhance food safety
Products are treated in their final sealed packaging thus eliminating contamination after processing. Brand protection. Decrease the risk of product recalls. FDA and Health Canada approved.

High Pressure Processing (HPP) is a cold pasteurization technique by which food products are exposed to extremely high pressure (300-600MPa / 43,500-87,000psi) transmitted by water. The pressure is uniformly transmitted regardless of the size and the geometry of the food products. The high pressure inactivates bacteria, viruses, yeasts, moulds, and parasites present in food. Flavour compounds and vitamins are not affected by HPP and the food retains its natural taste and texture.

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

Black Sheep Spreadable “Cranberry Voursin”

Image 3: Black Sheep Spreadable “Cranberry Voursin”
Image 3: Black Sheep Spreadable “Cranberry Voursin”

About Black Sheep Vegan Cheeze

Feel Foods wholly owned premium vegan cheese brand “Black Sheep Vegan Cheeze” (“Black Sheep”) was founded in 2017 and is currently producing variety of unique vegan dairy substitute products at the Company’s Okanagan commercial kitchen and R&D facility. Black Sheep products are currently offered in grocery stores and food services locations throughout British Columbia including select locations at: IGA, Nesters, The Very Good Butchers, Pomme Natural, Natures Fare, Vegan Supply, and many other fine retailers across 16 cities throughout the province as well as online and in person at farmers markets.

For more information on Black Sheep’s products and story, visit: http://blacksheepvegancheeze.com/

About Feel Foods Ltd.

FEEL is an agri-food holdings company focused on innovative products and technologies in the food services industry including its wholly owned Black Sheep Vegan Cheeze Company, offering a variety of 10 unique vegan dairy substitute products and currently available in over 30 retail locations, it’s 100% owned Be Good Plant-based Foods line of plant-based chicken, pork and beef products as well as is currently investing in the research and development of keto-friendly plant-based candy products.

Company Contact:
Mr. Joel T Warawa
Corporate Communications
E-mail: jw@feelfoodsco.com

Corporate Contact:
Website: www.feelfoodsco.com
E-Mail: info@feelfoodsco.com
Instagram: Instagram.com/feelfoodsco
Phone: 604-235-0010

Statistics Reference: * https://www.prnewswire.com/news-releases/global-plant-based-food-market-report-2020-2027-rising-industry-concentration-with-growth-in-mergers-and-acquisitions-in-the-plant-based-products-space-301268737.html

Disclaimer for Forward-Looking Information

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the Company. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations, or intentions regarding the future, including with respect to: the entry of the Consulting Agreements, the completion of the Acquisition and the acceptance of the Acquisition and terms thereof by the CSE. Such statements are subject to risks and uncertainties that may cause actual results, performance, or developments to differ materially from those contained in the statements, including risks related to factors beyond the control of the Company. The risks include the following: the unknown magnitude and duration of the effects of the COVID-19 pandemic, the inability of Feel Foods to close the Acquisition and other risks that are customary to transactions of this nature. There can be no assurance that any forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, the reader should not place any undue reliance on forward-looking information or statements. Feel Foods undertakes no obligation to update forward-looking information or statements, other than as required by applicable law.

This press release is not an offer of the securities for sale in the United States. The securities have not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an exemption from registration. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful.

The CSE (operated by CNSX Markets Inc.) has neither approved nor disapproved of the contents of this press release.