U.S. Markets open in 6 hrs 46 mins

Fifth Third Bank to Open Seven New Financial Centers


Fifth Third Bank this week opens seven new financial centers – most in high-growth areas in Florida. Whether new locations or digital products, the Bank continues to invest in improving the customer experience.

“We are pleased to add these new locations to our existing financial center networks in Florida, Illinois and Michigan,” Phil McHugh, head of Fifth Third’s Consumer Bank said. “Our consultative approach allows our staff to identify the needs of our customers and then propose solutions to those needs. These centers will offer a full range of banking, home-ownership and retirement-planning services.”

The new financial centers represent a key part of Fifth Third’s growth strategy, even as its digital transactions are growing. Financial centers offer consultations and expertise from financial experts.

“Our financial centers are an important part of delivering the best experience to our customers,” said Mike Butera, head of Fifth Third’s retail banking business. “We want to give our customers the right balance between digital and personal. Think about wanting to check your account balance on your app, deposit a check through your phone, get cash from the ATM and stop at a financial center to talk about a home equity line.”

Financial centers are opening in Sarasota, Jacksonville, Orlando and Bonita Springs in Florida, and in the Chicago and Detroit areas. The full list:

  • The Landings Financial Center, 4902 S. Tamlami Trail, Sarasota.
  • Bee Ridge Financial Center, 3740 Bee Ridge Road, Sarasota.
  • Kernan Financial Center, 12608 Beach Blvd., Jacksonville.
  • Dr. Phillips Financial Center, 8075 Via Dellagio Way, Orlando.
  • Bonita Grande Financial Center, 12971 Bonita Beach Road, SE, Bonita Springs.
  • Bridgeview Financial Center, 7200 W. 87th St., Bridgeview, Illinois.
  • Van Dyke & 25 Financial Center, 54985 Van Dyke Ave., Shelby Township, Michigan.

The best customer experience is a mix of physical and digital connections. Recent enhancements for consumers include:

  • Adding to the Bank’s fee-free ATM network. There are now more than 50,000 available across the country.1
  • Enhancing digital banking, including adding alerts, online appointment scheduling and online person-to-person payments through Zelle.2
  • Creating products such as Fifth Third Momentum, the Bank’s app that allows customers to round up debit card purchases to make payments on their student loans.
  • Introducing Cardless ATM, which allows customers to use an ATM without their card by using their mobile banking app.3
1   ATM network is fee free for Fifth Third Bank customers when using their debit or prepaid card to withdraw cash. When you use an ATM not owned by us, you may be charged a fee by the ATM operator or any network used (and you may be charged a fee for a balance inquiry even if you do not complete a fund transfer). Non-Fifth Third ATM Transaction: $2.75 per transaction; International Point of Sale/ATM Transaction Fee: 3.00% of Transaction Amount; Currency Conversion Fee: 0.20% of the Transaction Amount; International ATM Withdrawal: $5.00; Non-Fifth Third Cash Advance Debit Card Fee: Greater of $5 or 3.00% of the transaction amount up to a maximum of $10.

Availability may be limited based on your account type and the date of account opening.

3 The service is not available on the Bank’s partner ATMs.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of March 31, 2018, the Company had $142 billion in assets and operated 1,153 full-service Banking Centers and 2,459 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to more than 54,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2018, had $363 billion in assets under care, of which it managed $37 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180625006139/en/