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Fifth Third to Debut New Daytona International Speedway® Debit Card

Fifth Third to Debut New Daytona International Speedway® Debit Card (Photo: Business Wire) Multimedia Gallery URL


Race fans will soon be able to show off their auto racing pride every time they open their wallet. As the Official Bank of Daytona International Speedway® and the DAYTONA 500®, Fifth Third Bank will soon offer fans the new Daytona International Speedway Debit Card.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180111006170/en/

Fans are invited to come along for the ride and help select the best design for the debit card. They can race to 53.com/racing from Jan. 11-25 to view four unique designs and vote for their favorite. The winning card design will be announced prior to Speedweeks®, which runs Feb. 10-18.

Fifth Third is once again proud to partner with Roush Fenway Racing as a primary sponsor of Ricky Stenhouse, Jr.’s No. 17 Ford Fusion this year. Stenhouse captured his first two Monster Energy NASCAR Cup Series™ wins while sporting the Fifth Third paint scheme during the 2017 season. His second win was the CokeZero 400® at Daytona International Speedway in July. Some of the debit card designs fans can vote for include the No. 17 Fifth Third car.

"We’re proud to partner with Fifth Third Bank on this unique opportunity to create a Daytona International Speedway Debit Card,” speedway President Chip Wile said. “Daytona International Speedway is a special place to race fans as the home of ‘The Great American Race®’ – the DAYTONA 500. We look forward to seeing the winning card design that will showcase the world’s only motorsports stadium.”

“We are excited to give motorsports fans another fun way to express their loyalty and affinity for the place where so many great races and historic events have occurred – Daytona International Speedway,” stated David Call, Florida Region President for Fifth Third Bank. “Now they can carry it in their wallet and be reminded of their favorite sport every time they use their Fifth Third debit card.”

Contest Details:

  • Voting will take place at www.53.com/racing
  • Voting will begin on Jan. 11, 2018 (5 weeks and 3 days before the 60th anniversary of the DAYTONA 500®)
  • Voting will end at midnight on Jan. 25, 2018
  • Winning card design will be selected in Feb. 2018
  • Debit card will be available in April 2018

In April, new and existing customers will be able to add the Daytona International Speedway Debit Card to any Fifth Third Checking Account1. Customers can go to their local Fifth Third Banking Center or call 1-866-671-5353 to find the personal checking account that best fits their needs. They will be able to use the specialty debit card at millions of locations and access money at over 50,000 fee-free ATMs nationwide2. To learn more, visit 53.com/Racing.

1 Specialty designs available on any card type. Debit Card Fees may apply.

2 ATM network is fee free for Fifth Third Bank customers when using their debit or prepaid card to withdraw cash. When you use an ATM not owned by us, you may be charged a fee by the ATM operator or any network used (and you may be charged a fee for a balance inquiry even if you do not complete a fund transfer). Non-Fifth Third ATM Transaction: $2.75 per transaction; International Point of Sale/ATM Transaction Fee: 3.00% of Transaction Amount; Currency Conversion Fee: 0.20% of the Transaction Amount; International ATM Withdrawal: $5.00; Non-Fifth Third Cash Advance Debit Card Fee: Greater of $5 or 3.00% of the transaction amount up to a maximum of $10.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of Sept. 30, 2017, the Company had $142 billion in assets and operated 1,155 full-service Banking Centers and 2,465 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to nearly 55,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of Sept. 30, 2017, had $348 billion in assets under care, of which it managed $36 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

About the Daytona International Speedway

Daytona International Speedway is the world’s only motorsports stadium and was awarded SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the season-opening Monster Energy NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the “World Center of Racing,” boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’). For race tickets, visit www.NASCAR.com/tickets.

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