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Financial Planning Standards Council Partners With Junior Achievement of Canada to Improve the Financial Literacy of Young Canadians

TORONTO, ONTARIO--(Marketwire - Nov 7, 2012) - To better prepare today''s youth for their financial challenges of the future, Financial Planning Standards Council (FPSC®) and Junior Achievement of Canada (JA Canada) have announced a partnership to work together to improve financial literacy amongst students across Canada. The announcement was made during Financial Literacy Month and the lead up to the fourth annual Financial Planning Week.

The partnership will see FPSC encourage CFP® professionals become Junior Achievement business mentors through delivery of JA Canada''s popular Dollars with Sense program in classrooms across Canada. Currently there are more than 17,500 CFP professionals in Canada.

"This is a great opportunity for both of our organizations. We share the similar goal of helping young Canadians improve their financial literacy and embrace important life skills that are essential for financial wellbeing," says Stephen Ashworth, President and CEO (Acting), JA Canada.

"This is an ideal partnership that leverages the strength of more than 17,500 CFP professionals across Canada, many who have shown tremendous interest and commitment in educating the next generation on important financial planning skills and habits. With the involvement of those who choose to volunteer with JA''s Dollars with Sense program, we can help move the yardstick forward on improving the financial skills, knowledge and habits of young people that will stead them well throughout their lives," says Cary List, President and CEO, FPSC.

In a recent FPSC-commissioned survey, more than 72 per cent of Canadian adults acknowledged that today''s generation of young adults face more financial challenges when starting out on their own than past generations did. According to the latest research released by Junior Achievement, 93 per cent of Canadians believe it''s important for volunteers to teach children the importance of budgeting their money. Junior Achievement provides tools and programs that put financial literacy concepts into practice, so that youth can connect basic economics to their daily life events.

"We need to give young Canadians tools to help them navigate their futures successfully," says List.

"The demand for JA programs in Canada is staggering. We look forward to working with FPSC and the CFP professionals who volunteer their time to meet this opportunity and help make a meaningful difference to students across Canada," says Ashworth.

About the Dollars with Sense program:

Junior Achievement''s Dollars with Sense  is an interactive program targeted towards middle school students to encourage them to develop financial literacy skills and the knowledge to make informed decisions about their financial future include budgeting, money management and investments. In 2011, the program was delivered in 1630 classes across Canada to 43,084 students.

About Financial Planning Standards Council

Financial Planning Standards Council (FPSC®) is a not-for-profit organization which develops, promotes and enforces professional standards in financial planning through Certified Financial Planner® certification, and raises Canadians'' awareness of the importance of financial planning. FPSC''s vision is to see Canadians improve their lives by engaging in financial planning. Currently, there are more than 17,500 CFP professionals in Canada and more than 140,000 CFP certificants in 24 countries worldwide. See www.fpsc.ca for more information.

Financial Planning Week: Now in its fourth year, Financial Planning Standards Council (FPSC®) and the Institut québécois de planification financière (IQPF) have jointly declared November 19-25, 2012 as Canada''s Financial Planning Week (FPW). During the Week, each organization will be spearheading industry events and public outreach activities in their respective markets. Financial Planning Week is part of an ongoing effort by both organizations to make financial planning a cornerstone of Canadians'' sound financial management. This year, Financial Planning Week is a dedicated week within Financial Literacy Month. Stay up-to-date at www.financialplanningweek.ca, Twitter @FPWeek, and on LinkedIn and Facebook.

About Junior Achievement of Canada:

Junior Achievement is the largest youth business education organization in Canada and plays an important role in developing Canada''s future leaders by providing them with the knowledge and confidence needed to define personal success, gain financial responsibility and enhance their workforce readiness. Last year alone, more than 226,000 young Canadians experienced a Junior Achievement program from over 13,500 committed business mentors. For more information, visit www.jacan.org.