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Fire & Flower Announces Additional Licence to Open Cannabis Retail Store in Calgary, Alberta

/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES/

EDMONTON , June 20, 2019 /CNW/ - Fire & Flower Holdings Corp. and its wholly-owned subsidiary Fire & Flower Inc. (collectively, "Fire & Flower" or the "Company") (FAF.V), today announced that it has received an additional licence from the Alberta Gaming, Liquor and Cannabis Commission (the "AGLC") to open its second licensed cannabis retail store in Calgary, Alberta .

The store will be located at 7108 MacLeod Trail, Calgary, Alberta and is the 19th Fire & Flower branded, licenced store location in the Company's retail network. This announcement follows Fire & Flower's previous news release on May 31, 2019 announcing the Company' near-term store rollout schedule.

"Our team is excited to open a second licensed cannabis retail store in the major market of Calgary and we look forward to welcoming Calgarians into our new location," shared Trevor Fencott , Fire & Flower's Chief Executive Officer. "Fire & Flower had built out this location in anticipation of the issuance of additional cannabis retail licences in the province of Alberta . Receiving our licence to operate this store validates our strategy of building locations in advance and creates a clear path to rapidly opening new markets."

It is anticipated that the second Calgary licensed store will open the week of July 8 . The location has been open since January 2019 to showcase the Fire & Flower retail experience including best-in-class cannabis education. Once cannabis products have been received, the location will offer a full assortment of cannabis products from licensed producers.

About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing that is centered around its proprietary HiFyre digital platform. The Company's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licenced cannabis retailer in the provinces of Alberta and Saskatchewan and is a consultant and licensor to Fire & Flower-branded retail locations in province of Ontario .

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ("forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company.  Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements.  Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

The Company assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Fire & Flower Holdings Corp.


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