While fans of the Sport's Illustrated swimsuit cover model might hope that she'll be showing skin — a favorite tactic among Super Bowl advertisers — Mercedes-Benz USA CEO Steve Cannon told Business Insider that "this is an upscale moment. This isn't a Carl's Junior kind of thing, she's in an upscale cocktail dress."
Here's a behind-the-scenes look at the portion of the commercial that was filmed in New Orleans, where the game will be played this February.
Mercedes gave Business Insider the first shot of Kate Upton looking glamorous in the Super Bowl spot: She Instagrammed a photo of her mom on set: Upton will presumably appear on the red carpet in the cloaked car: Mercedes decided to shoot part of the ad in New Orleans to help bring jobs and attention to the struggling city. Part of the commercial takes place in the French Quarter's Napoleon House: Here's director Dante Ariola getting ready to shoot the spot, which was created by ad agency Merkley+Partners:
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