NEWPORT BEACH, Calif.--(BUSINESS WIRE)--
Fitlosophy, Inc. (www.getfitbook.com), an innovative line of fitness-inspired lifestyle products founded by entrepreneur Angela Mader in 2008, is excited to announce its acquisition by C.R. Gibson, LLC, a CSS Industries, Inc. (CSS) company.
Fitlosophy is devoted to creating, marketing, and distributing unique products that inspire people to develop healthy habits by focusing on effective goal-setting through journaling, as well as a complete line of inspirational fitness gear and apparel. C.R. Gibson, LLC has a 140-year history as a leading manufacturer of consumer products that preserve, create and celebrate memories, now expanding its noteworthy reach into the health & wellness space with Fitlosophy’s inclusion.
The strategic acquisition marks an important turning point in Fitlosophy’s decade-long history. Over the past ten years, Angela, Fitlosophy’s founder and chief fitlosopher, has organically grown the business from a single-product idea (fitbook™) to a lifestyle brand with a complete line of fitness and wellness planning products with placement in over 16,000 stores nationwide, including major retailers like Target, Walgreens and CVS in the United States, with products available internationally, as well as online via Amazon and Fitlosophy’s website.
“With a proven track record working with CR Gibson for 3 years, early on we saw success as a licensing partner,” said Mader. “I was repeatedly impressed with the attention to detail, the pace of innovation, and the ability of the C.R. Gibson team to bring my vision to reality with the utmost care for the brand.”
“Fitlosophy is a well-established lifestyle brand that offers an exciting opportunity to expand into the health and wellness space,” said Christopher Munyan, President and Chief Executive Officer of CSS Industries, Inc. “Angela has created one of the most unique lifestyle focused companies in the industry, and we look forward to diversifying Fitlosophy’s reach with new and innovative ideas.”
C.R. Gibson will continue to design, market, distribute and sell products under the Fitlosophy™, live life fit™, and fitbook™ brands. Angela Mader will serve as Vice President, Fitlosophy Brands, heading the company’s design and marketing team from their office located in Newport Beach, California.
“Fitlosophy is my ‘baby’ and life’s work,” said Mader. “I am extremely confident and beyond excited to scale the business to further achieve our mission inspiring people to live life fit. Combining Fitlosophy’s product innovation, consumer engagement, and passion-infused marketing with C.R. Gibson’s strengths in distribution and operational excellence will prove to create scale and exponential growth to set the brand up for success.”
Based in Orange County, California, Fitlosophy inspires people of all ages to live a healthy and active lifestyle by offering innovative products that redefine how people integrate fitness into their lives. With fitbook® as its flagship product, Fitlosophy encourages users to embrace fitness and shun quick-fix gimmicks. Fitlosophy's mantra: live life fit®.
About CSS Industries, Inc.
CSS is a creative consumer products company, focused on the craft, celebrations and seasonal categories. For these design-driven categories, we engage in the creative development, manufacture, procurement, distribution and sale of our products with an omni-channel approach focused primarily on mass market retailers. In keeping with our corporate mission, all of our products are designed to help make life memorable.
About C.R. Gibson, LLC
C.R. Gibson is a leading designer, marketer and distributor of memory books, stationary, journals and notecards, and other gift items that commemorate life’s celebrations. C.R. Gibson-branded products are available at more than 10,000 gift retailers in the U.S., Canada, and the UK.