Ford is ushering in a new version of its popular F-150 truck laden with fresh interior but has kept changes to the exterior minimal.
On Thursday, Ford revealed the latest generation of its F-150 truck, broadcasting the event on Twitter.
— Ford Trucks (@FordTrucks) June 25, 2020
The truck’s exterior, as well as its engines and transmissions, remain the same as the previous generation, reported MarketWatch.
The newly introduced features include internet connectivity and a seat that allows for napping. The automaker will also introduce a new gas-electric hybrid version.
The last major changes made to the F-series were in 2014 when the truck received an aluminum cladding, previously F-150s were steel-clad.
The hybrid truck’s 3.5-liter turbocharged V6 engine can also double up as an onsite generator. One version of the vehicle is capable of powering enough tools to frame a house.
All F-150s are internet and laptop capable. Safety features include automatic emergency braking and pedestrian detection.
Why It Matters
Ford has sold approximately 4.5 million trucks since 2014 despite facing stiff competition from General Motors Company's (NYSE: GM) Chevrolet and Fiat Chrysler Automobiles N.V.'s (NYSE: FCAU) Ram trucks.
The F-series rakes in $42 billion in revenue for Ford in the United States, according to MarketWatch.
The prices were not announced during the event; current models start at under $29,000, with the highest price point around $80,000.
Ford shares traded 0.50% higher at $6.06 in the after-hours session on Thursday. The shares had closed the regular session 1.34% higher at $6.03.
Image by Ford
See more from Benzinga
- Ford's Latest F-150 Pickup Debuts Thursday With Sleeper Seat, Optional Onboard Generator
- Nikola Wants To Snatch The Ford-150 Crown With Its Electric Badger Pickup Truck
- GM CEO: North American Auto Plants Will Return To Pre-Pandemic Production Levels By Late June
© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.