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Ford Truck Achieves Sales Milestone

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Less than three years since its launch, the F-150 EcoBoost truck of Ford Motor Co. (F) has achieved the sale milestone of 400,000 units. The strong sales helped drive the total sales of the F-Series trucks over 60,000 for the sixth consecutive month in Oct 2013.

Consequently, the sale of F-Series has surpassed the sales of its closest competitor in Western U.S. by 67%. The F-150 EcoBoost truck contributes 45% of the F-150 series sales in the region, with demand for trucks coming mainly from the housing and technology industries.

According to Ford’s estimation, the fuel efficient technology of F-150 EcoBoost is helping its owners save around 45 million gallons of gas annually. The fuel saved surpassed the savings made by other similar trucks by about 1,000 pounds. 

It also exceeds the estimated savings made by all Toyota and Tesla plug-in electrified vehicles sold till October in the U.S. This estimation was made by Ford on the basis of the assumption that they use no gasoline, drive 15,000 miles annually and replace an equal number of 2010 F-150 V8 4x4 trucks.

These fuel saving estimations were made on the basis of the EPA-estimated combined ratings for 2011-13 F-150 EcoBoost models and for the same mix of 5.4-liter V8-equipped 2010 F-150 models.

The sales milestone closely follows record production achieved by Ford. The company recently produced the 2,000,000th EcoBoost engine. The engine line, which was launched in 2009, has average factory output of over 100,000 per month against 65,000 engines in 2012.

Ford currently carries a Zacks Rank #1 (Strong Buy). Other major automobile stocks worth considering are Fox Factory Holding Corp. (FOXF), General Motors Company (GM) and Daimler AG (DDAIF). While Daimler is a Zacks Rank #1 stock, Fox Factory and General Motors carry a Zacks Rank #2 (Buy).

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